Description

You’re looking for someone who can structure your organization, accelerate your digital initiatives, and deliver clarity and impact in complex environments? That’s what I do.

With 10+ years of experience in digital strategy, brand transformation, and marketing organization design, I help companies turn their challenges into actionable roadmaps and measurable results.

What I bring to your team

A structured, analytical mindset to clarify problems and design actionable strategies
The ability to align teams, optimize workflows and improve ways of working
Expertise in consumer insights, digital ecosystems, content strategy, paid-owned-earned activation, and measurement frameworks
A strong ability to translate strategy into concrete deliverables that your teams can execute

Why clients work with me

I’m able to quickly understand a business, structure complexity, and propose simple, efficient solutions. My strengths:

Fast and sharp analysis
Clear synthesis
Strong ideation
Equally comfortable with strategic thinking and operational rollout
A collaborative approach that gets teams moving in the same direction

What makes my profile unique

I combine:

Media agency expertise (Dentsu)
Digital media transformation (L'Oréal Luxe)
Top-tier strategy consulting (Bain & Co)

This background allows me, as an independent consultant, to deliver strategies that are ambitious but realistic and actionable.

Types of projects I usually support

Digital strategy & brand transformation
Marketing reorganization & process optimization
Paid-Owned-Earned architecture
Content marketing strategy & production frameworks
Go-to-market & business development plans
Market analysis, benchmarks & customer insights
Strategic recommendations for executive teams
PMO & coordination of cross-functional transformation programs

If you need someone who can step in, bring structure, think strategically, and deliver fast -we should talk ;)

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Bain & Company
Marketing Strategy Consultant
CONSEIL & AUDIT
septembre 2022 - Aujourd'hui (3 ans et 9 mois)
Paris, France
- Lead marketing acceleration, brand transformation and commercial due diligence projects for global clients, primarily in the CPG,
beauty and luxury sectors
- Delivered +20% uplift in marketing ROI through media effectiveness analysis, go-to-market design, and test-and-learn roadmaps
- Conducted full-funnel marketing diagnostics including social media performance reviews, influencer evaluation, and platform
strategy optimization
- Advised marketing and brand teams on organization design, capability building, and global-to-local marketing operating models
across Europe and Asia
BNP Paribas
Marketing and Content Strategy Consultant
juin 2022 - septembre 2022 (3 mois)
Paris, France
- Developed and executed integrated media and content strategies across TV, digital, and social platforms to ensure brand
consistency and campaign impact
- Led social media content planning, creative direction, and performance optimization in coordination with internal stakeholders and
external agencies
Médias Réseaux sociaux Content marketing Communication digitale
L'Oréal SA - L'Oréal France
Global Media & Marketing Manager, Luxe Division
MODE & COSMÉTIQUES
décembre 2020 - avril 2022 (1 an et 4 mois)
Levallois-Perret, France
Luxe Global CDO Team, in charge of Paid media strategies for all countries (worldwide scope) and brands division (20).

Improve and measure Media ROI through Mix Marketing Modeling (MMM) with analysis per country and global overview.
Elaborate and measure Digital Media SOV for the beauty industry with new tech partners to identify opportunities.
Upskill all marketing content and campaign managers with “Assets Package that works” program, for both Western World and China.
Define new ways of working and adoption program between DMIs / US & China teams.
Responsible for “Brand Search Territories” global project (6 countries & 14 brands) with dashboard development to monitor performances.
Ensure excellence in media execution with golden rules definitions and dashboard measurement for countries adoption.
Leading the “360 Brand Online Footprint” project by defining our next global strategic planning methodology and by leading the pitch to identify and select our partners.
Support countries and brands by providing guidelines and best practices for specific media activations or emerging platforms (e.g TikTok).
Identify new tech partners to improve L’Oréal personalization capabilities during our consumer path.
Marketing d'influence Médias Communication digitale TikTok Content marketing