À propos de Isabella
- Planning and building multi-channel ad campaigns to achieve strategic goals
- Developing brand voice guidelines, taglines, and AI guidelines
- Writing blogs, web copy, social media copy, product descriptions, etc.
- Creating copy for print assets such as brochures, posters, and postcards
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Expériences
- BIMM UniversityContent Leadmars 2024 - Aujourd'hui (2 ans et 3 mois)Brighton, Royaume-UniI am responsible for overseeing written content across all faculties, ensuring consistency, accuracy, and quality. I lead the Copy Team, which includes managing a copywriter’s workload and supporting their wellbeing. Recent projects include streamlining our processes using the project management tool Asana and creating an interactive style guide (using Canva) to reflect changes in our branding.
- BIMM UniversityCopywriterjanvier 2024 - mars 2025 (1 an et 2 mois)Brighton, Royaume-UniI collaborated with designers and videographers to produce print and digital content, including blogs, news articles, flyers, event programmes, and banners. I regularly managed high-impact projects, such as prospectuses and social media campaigns, working directly with stakeholders across the organisation. During this time, I refined my SEO skills and developed proficiency in Adobe InDesign.
- Stay OneJunior Copywriteroctobre 2023 - janvier 2024 (3 mois)London, Royaume-UniI wrote compelling copy for StayOne’s luxury rental homes, adhering to SEO best practices and using a style guide to ensure tonal and stylistic consistency. For each listing, I constructed a 2000-character description and input data into the CRM, which required an exceptional eye for detail.
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Formations
- MPhil in Children's LiteratureUniversity of Cambridge2022
- BA (Hons) in EnglishUniversity of Cambridge2022