Jade Bernard

- Develop the digital marketing offer for our customers: creation of digital strategies, management of paid campaigns, KPIs, reporting, site creation on Wordpress (content creation and integration), etc. - Take charge of SQUIRREL's digital marketing to improve visibility, set up partnerships, optimize the inbound marketing strategy / Develop marketing strategies of internal tools (Oucé application, Click & collect tool, InfoTrafic 974 application, etc.)

Optimization of traffic acquisition levers for Mantu Group, its brands and external clients : - Strategy and media planning - Managing paid acquisition campaigns (paid social, SEA) : client recommendations, implementation, setup, performance analysis, reporting and optimization for online advertising campaigns - Conversion rate optimization using A/B tests, custom landing pages, consumer journey iterations, etc. - Budget management, ensuring campaigns are ROI-based - Clients & Projects management: working closely with internal design center, data analysts, developers and webdesigners

- Media buying strategy based on advertisers objectives (external DSPs, internal adserver) - Campaigns setup on media buying platforms (internal and external) - Monitoring, analysis of results and optimizations in a logic of growth and customer loyalty - Follow up, reportings and recommendations to clients - Delivery management of the publisher websites on programmatic accounts - Coordination of technical bugs - Management of the gross margin generated by the assigned clients portfolio - Ordering of graphic creatives from the design studio - Interface with internal interlocutors (publishers, business developers, designers, technical team) and external (advertisers, agencies, adtechs)