Jad Ibrahim

- Since 2018, design and teach Master's level course on: New Media: Helping students understand the continuous impact of new technologies on social, economic and environmental ecosystems. Online Advertising: Teaching students the usage and reach of various digital platforms. The preparation of the content of the courses spanned over a 6-month period.

- Since 2006, design and teach university courses on Storyboarding, Comics and Illustration: correct storytelling, drawing styles and coloring techniques.

Achievements: Designed and launched 360 degrees communication campaigns to accompany change management ventures on all concerned stakeholders' levels (3.5k+ employees, 500k+ clients and 70+ partners). Projects:

- Core banking migration

- Operating model change Prepared and submitted the crisis communication plan prior to the 2019 financial and banking crisis in Lebanon. The plan included over 50 potential crisis scenarios with a relevant communication kit for each. Worked on messaging and implementation of various crisis initiatives aimed at protecting and preserving the reputation of the institution. Worked and implemented stakeholder communication plans in mergers & acquisitions ventures including regulators and partners' communications. Projects:

- Carve-Out of the cards business in Bank Audi and its hand-over to Areeba (e payment company)

- Acquisition of the private banking arm of Bank Audi Developed and launched the institution's intranet using the MS SharePoint platform for 3.5k+ users. Portal includes over 15 sub sites and more than 2000 documents and forms. Accompanied products launch. Projects:

- Launch of the SME business line (internal event for 1 k+ attendees and production of 12 videos explaining the importance of SME banking. later used in 8 roadshows reaching over 4k+ potential clients) Job Responsibilities

- Develop internal communication strategy and policies for the Group to align the organizations' vision, mission and values across 14 different markets.

- Produce communication material and content such as video documentaries, emails, presentations for internal and external audiences.

- Partner with leadership, to identify and design key messages to drive thought leadership internally.

- Improve the perception and reputation of the Bank as an employer of choice.

- Edit the Group's and the Private Banking internal newsletters (over 110 issues and 200 written articles).

- Member of Bank Audi Lebanon CSR Steering Committee from 2013 to 2017.

Illustration and Storyboard Instructor