Jean-Philippe Baert

I am an international SaaS CEO, Board Member, and Interim Executive with 25+ years of experience scaling, transforming, and advising B2B software companies across EMEA, North America, and APAC. I lead organizations through growth inflection points — whether in a permanent or transitional capacity — while aligning leadership teams, investors, and strategic priorities.

I operate at the intersection of vision and execution. As a CEO, I have driven international go-to-market strategies, led private equity-backed transformations, and rebuilt leadership teams to deliver ARR acceleration, M&A readiness, and disciplined global expansion. As a Board Member and Strategic Advisor, I work closely with founders and investors to guide companies through pivotal transitions — from growth to restructuring to exit.

Today, I am particularly engaged in how Artificial Intelligence — including emerging Agentic models — is reshaping SaaS operating models, workflows, and value creation. I am not an AI technologist; I am a business leader focused on practical adoption: helping companies integrate AI into go-to-market, customer success, product design, and internal processes in ways that enhance execution, productivity, and competitive differentiation.

I believe AI is not a standalone strategy — it is an execution layer. The real question for leadership teams is not whether to adopt AI, but how to embed it responsibly and pragmatically into their operating model to create measurable impact.

My career spans CEO, COO, and Operating Partner roles in high-growth and transformation environments, both in steady-state and crisis mode. I bring a pragmatic and actionable lens to leadership — focused on clarity, alignment, disciplined execution, and long-term value creation.