Jean-Philippe Peyronnet

Working for Peugeot Global Headquarter (120 countries) on the measurement and optimization of its Digital and Marketing performances.

> Monitoring of Peugeot worldwide sales funnel perf. (from media expenses to sales)

> Data & Measurement strategy (objectives & KPIs definition, dashboards implement.)

> Digital user journey analysis and optimization (AB test, Pop In, Onsite personalization)

> Management of SEO & CRO Programs (6 consultants / juniors to seniors consultants)

> International coordination through performances guidelines and country support

> Development of E-commerce strategy for the brand

> Managing Artificial Intelligence projects from the brand

Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.

> Strategical digital project framing, business plan development and ROI estimation.

> Development of Make or Buy strategy

> Project management (data management, IT & Legal part, product backlog, maquetting)

> Team management (3 external consultants from BCG and 4 internal employees)

> Pitch & project presentation to L'Oréal organization and COMEX team

Working for Beauty tech L'Oréal Accelerator on the framing of a strategical digital project based on artificial intelligence and Big data. Managing team of 3 consultants from BCG consulting and 4 internal L'Oréal employees.