À propos de Jessica
Self-employed experienced Customer Relationship Management specialist with a demonstrated history of working in the omnichannel customer experience.
- CRM database / CDP, Campaign management, Clienteling and Loyalty management tools roll-outs
- Multi-channel customer journeys implementation
- International & cross-functional projects management
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Epona ConsultingFounderMODE & COSMÉTIQUESjuillet 2022 - Aujourd'hui (3 ans et 11 mois)Aix-en-Provence, France
- Groupe ClarinsSelf-employed CRM Expert @ Clarinsjanvier 2022 - juillet 2022 (6 mois)
- Parfums Christian DiorSenior International CRM Project Manager @ Parfums Christian Diorjuin 2017 - janvier 2022 (4 ans et 7 mois)Neuilly-sur-Seine, France- Management of omnichannel CRM ecosystem redesign project for 19 markets : collection of business needs, briefing of technical teams (Google Cloud, Dataiku, Adobe Campaign, Qlik)- Implementation of online & offline personalized customer journeys with AI usage to improve recruitment and retention rates + Performance measurement- POS application redesign (customer data collection + clienteling) + Evolution requests management- 19 Markets CRM Support : realization of their multi-channel CRM campaigns and automatic cycles (Email, MMS, SMS, WeChat, Line, Clienteling, Postal)- Reporting & Performance Measurement
Recommandations
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Formations
- UX MethodologyEMY DIGITAL2019UX Methodology
- Formation Adobe Campaign - End user (ex NEOLANE)ADOBE2016Formation Adobe Campaign - End user (ex NEOLANE)