Description

Ad operations specialist and campaign manager with 15 years across buy and sell side, with deep hands-on expertise in Google Marketing Platforms GAM, DV360, CM360 and Google Ads. I work independently, integrate quickly, and take full ownership from trafficking through to reporting.

Langues

Anglais
Bilingue ou natif
Français
Notions
Chinois
Notions

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

MOJEH UAE
Digital Ad Operations Specialist
EDITION
septembre 2024 - Aujourd'hui (1 an et 9 mois)
• Sole ad ops resource managing full campaign lifecycle on GAM and Google Ads, from asset collection and trafficking through to reporting and post-campaign analysis
• Serve as primary point of contact for clients from IO sign-off, managing all operational communications including asset requests, timelines, and troubleshooting
• Track and interpret Google Ads campaign performance against multiple KPIs such as CPA and CPC, flagging risks and recommending adjustments
• Monitor GAM campaigns against impression goals, viewability and engagement KPIs, delivering pacing reports and actionable end-of-campaign recommendations
• Implement and QA ad tags across WordPress and Strapi CMS environments
• Supported site relaunch by generating ad unit tags, implementing placements across the CMS, and running test campaigns to validate ad behaviour prior to go-live
Google Ads GAM Google AdWords Google Analytics Data analysis
A&A Digital Services Australia
Senior Digital Ad Operations Specialist
AGENCE & SSII
octobre 2022 - septembre 2024 (1 an et 11 mois)
• Independently managed a portfolio of 6 clients, overseeing approximately 30 simultaneous campaigns across DV360, CM360 and GAM
• Hosted creatives and generated tags through Campaign Manager 360, maintaining accuracy across high-volume trafficking workflows
• Set up tracking pixels and conversion monitoring to support measurement and attribution
• Built Looker Studio reporting dashboards tailored to client KPIs, translating campaign data into clear, actionable insights
GAM DV360 CM360 Looker Studio Monday.com
NEWS CORP AUSTRALIA (NCA)
Ad Operations Manager
EDITION
décembre 2018 - juin 2022 (3 ans et 6 mois)
Sydney, Australie
• Led Ad Operations team responsible for AU$52M digital revenue delivery
• Owned delivery of direct and programmatic campaigns across display and native formats
• Automated reporting systems to track pacing and delivery
• Conducted MoM analysis on inventory levels to identify delivery risk and devised strategic solutions to protect booked revenue
• Reduced under-delivery from 4% to 1% through optimisation initiatives
• Served as Ad Operations lead on new ad format launches in partnership with Ad Product and Ad Tech teams
• Supported launch of attention-based ad products and new native platforms
GAM Salesforce Taboola Google Sheets Microsoft Excel

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Google Marketing Platform
2023
Google Marketing Platform
Advanced Diploma in Marketing
Kaplan Aspect College
2009
Advanced Diploma in Marketing

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Jocelyn Phay

Digital Ad Operations & Campaign Manager

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