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Joëlle Salles-DucrauxJS

Joëlle Salles-Ducraux

Brand & Strategic Marketing Consultant – Luxury

800 €/jour
Nice, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Joëlle

Senior Marketing & Brand Strategy Consultant

Founder, Épure Advisory


I support brands in defining and elevating their positioning, crafting compelling narratives, and building sustainable growth strategies.

With over 10 years of experience, I work at the intersection of strategy, brand, and performance, helping companies move from intuition to clarity, and from visibility to meaningful impact.

I founded Épure Advisory, a consulting company through which I partner with clients on high-level marketing and brand challenges. My approach combines strategic thinking with hands-on execution, ensuring that ideas translate into tangible results.


What I focus on:
  • Brand positioning & differentiation
  • Go-to-market strategy
  • Messaging & storytelling
  • Growth strategy & acquisition
  • Content and visibility strategies

How I work:

I engage as a strategic partner, bringing structure, perspective, and momentum to each project. Depending on the scope, I work independently or collaborate with a curated network of experts to deliver the right level of excellence.

My work is guided by a simple principle: clarity drives performance.
  • Anglais

    Bilingue ou natif

  • Français

    Bilingue ou natif

Accepte de travailler sur site
Nice (jusqu’à 10 km), Biarritz (jusqu’à 10 km), Marseille (jusqu’à 10 km), Paris (jusqu’à 10 km)

Expériences

  • Épure Advisory
    Founder
    janvier 2026 - Aujourd'hui (5 mois)
    Épure Advisory is a boutique consulting company focused on brand positioning, strategic marketing, and growth, supporting brands in building clarity, desirability, and long-term value.
    Brand Strategy Branding & Identity Growth Strategy Growth marketing Marketing de contenu
  • Fairmont
    Marketing Director
    HÔTELLERIE
    octobre 2023 - février 2025 (1 an et 4 mois)
    Monaco, Monaco
    • Led the hotel’s marketing and communication strategy, ensuring coherent brand positioning across online and offline channels.
    • Oversaw the department’s marketing budget and delivered regular performance reporting to both brand leadership and headquarters.
    • Directed 360° marketing campaigns for rooms, F&B and events in close collaboration with corporate teams, agencies and on-property operations, with a strong focus on revenue growth and brand visibility.
    • Defined and supervised the digital roadmap while coordinating internal marketing teams and external partners.
    Marketing Strategy Growth marketing Luxury Brand Marketing Team management Budget oversight
  • Fairmont
    Marketing Manager
    HÔTELLERIE
    septembre 2022 - septembre 2023 (1 an)
    Monaco, Monaco
    • Managed the hotel’s digital strategy and external agencies across all key markets.
    • Drove data‑driven optimization through analytics (incl. Google Analytics).
    • CRM strategy, delivering regular performance reporting and insights to corporate headquarters and brand teams.
    • Manage 360°campaigns for rooms, F&B and events with corporate teams, agencies and operations to maximize revenue and visibility.​
    Digital Strategy Brand Strategy CRM Growth marketing Luxury Brand Marketing

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Formations

  • Bachelor en sciences sociales et politiques
    Université de Lausanne
    2014
  • Master en journalisme et communication
    Université de Neuchâtel
    2016

Certifications

  • Growth Marketing & IA
    Mantra
    2025
    intelligence artificielle Growth marketing Search Engine Marketing (SEM) Landing Page Optimization SEO Strategy Digital Strategy IA générative SEA Strategy

Compétences

Catégories