À propos de Joëlle
Senior Marketing & Brand Strategy Consultant
- Brand positioning & differentiation
- Go-to-market strategy
- Messaging & storytelling
- Growth strategy & acquisition
- Content and visibility strategies
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Expériences
- Épure AdvisoryFounderjanvier 2026 - Aujourd'hui (5 mois)Épure Advisory is a boutique consulting company focused on brand positioning, strategic marketing, and growth, supporting brands in building clarity, desirability, and long-term value.
- FairmontMarketing DirectorHÔTELLERIEoctobre 2023 - février 2025 (1 an et 4 mois)Monaco, Monaco
- Led the hotel’s marketing and communication strategy, ensuring coherent brand positioning across online and offline channels.
- Oversaw the department’s marketing budget and delivered regular performance reporting to both brand leadership and headquarters.
- Directed 360° marketing campaigns for rooms, F&B and events in close collaboration with corporate teams, agencies and on-property operations, with a strong focus on revenue growth and brand visibility.
- Defined and supervised the digital roadmap while coordinating internal marketing teams and external partners.
- FairmontMarketing ManagerHÔTELLERIEseptembre 2022 - septembre 2023 (1 an)Monaco, Monaco
- Managed the hotel’s digital strategy and external agencies across all key markets.
- Drove data‑driven optimization through analytics (incl. Google Analytics).
- CRM strategy, delivering regular performance reporting and insights to corporate headquarters and brand teams.
- Manage 360°campaigns for rooms, F&B and events with corporate teams, agencies and operations to maximize revenue and visibility.
Recommandations
Soyez le premier à recommander Joëlle
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- Bachelor en sciences sociales et politiquesUniversité de Lausanne2014
- Master en journalisme et communicationUniversité de Neuchâtel2016
Certifications
- Growth Marketing & IAMantra2025