Ă€ propos de Johan
Consultant Acquisition Paid Media & Mobile Marketing | Google Ads, Meta Ads, TikTok Ads, ASO 🦚
Mes expertises
- Google Ads (Search, Display, Shopping, YouTube, Performance Max)
- Bing Ads
- Meta Ads (Facebook/Instagram)
- TikTok Ads
- Apple Search Ads (ASA)
- Snapchat Ads
- Création de contenu (UGC, statics)
- SEO (Audit SEO, Planning edito, liens sponso, cocon sémantique)
- ASO (App Store Optimization) → maximiser visibilité & téléchargements
- Apple Search Ads (ASA) → capter les utilisateurs les plus qualifiés
- Mobile tracking avancé (SDK, Firebase, Adjust, GA4, GTM Server-Side)
- Stratégie App Growth → acquisition, rétention & monétisation (Appsflyer, Appfollow, Apptweak)
- Mise en place et optimisation du tracking (GA4, GTM, Conversion API)
- Funnel de conversion & A/B Testing
- Tableaux de bord & analyse ROI
- Analytics (Amplitude, Mixpanel)
Pourquoi collaborer avec moi ?
- Vision 360° acquisition : Paid, SEO/ASO, Mobile, Tracking
- Approche ROIste : chaque euro investi doit générer un retour clair
- Expérience multi-leviers : e-commerce, apps, SaaS, médias
- Expert Mobile Marketing
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Roumain
Notions
Expériences
- SwapnHead of Acquisition (Part time)CONSEIL & AUDITjanvier 2023 - juin 2024 (1 an et 5 mois)Paris, FranceLed acquisition strategy at Swapn, building and scaling performance marketing campaigns to drive user growth and revenue. Oversaw paid media, and analytics to optimize ROI across channels.
- TiimeHead of Acquisition | Senior Marketing Manager | AssociateEDITION DE LOGICIELSnovembre 2022 - Aujourd'hui (3 ans et 7 mois)Paris, FranceBuilt Tiime’s marketing and acquisition engine from scratch, scaling it into a profitable growth model.
- Pentalog Growth FactoryHead of Global MarketingHIGH TECHmars 2020 - juin 2022 (2 ans et 3 mois)Paris, FranceDirected Pentalog’s global marketing strategy, managing teams and scaling brand growth across multiple markets.
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Formations
- Bachelor's degree - Sport and Fitness Administration/ManagementUniversité d'Orléans2016Marketing / Event Management / Data Analysis / Management / Sociology
- Master of Business Administration - MBA MarketingUniversity School of Management (IAE)Creative and Digital Strategies / Social media marketing / Brand Management / Cross-Channel Strategy / Retail Data Analysis / E-marketing
Certifications
- Google Analytics IQ CertificationGoogle2018
- Google Adwords CertificationGoogle2019