Jonathan Favreau

Chef de projet marketing / événementiel en indépendant. Disponible pour accompagner des agences et des marques dans leurs projets marketing & event.

Lead the marketing team for West of France (4 regions – 21 FTE incl. 2 managers). Define and execute the region's marketing and sales strategy. Ensure success of all marketing events (+50/y. partnership & self-produced, 500k€ budget). Understand the consumer in various fields across the region which forms the basis of local idea generation and execution. Use trial and awareness, sales and regional intelligence to make strategic decisions, sharing market insights (consumer insights, competitors, etc.) with your team and the national team. 1. Sports & Culture Marketing

• Maximize a strong ROI by creating and supporting key events/scenes/ marketing opportunities

• Activate Red Bull Athletes, Events and Properties

• Develop new ideas with a local network 2. Consumer Collecting: Student Marketeers Program

• Ensure the Sampling Team Program engages new users and drives trial to expand the consumer base.

• Set clear goals together for the sampling Teams and university Program to ensure the implementation of the strategic focus in market. 3. Sales

• Work in conjunction with the area sales team to ensure that marketing initiatives and programs are leveraged across the sales channel. Actively participate in meetings with local sales team to align marketing & sales strategies.

• In charge of commercial performance for small retailing shops distribution channel (1,3M€ turnover) 4. Management & Administration

• Deliver the annual approved business plan for the region.

• Manage expending, budgetary authorization and other administrative.

• Recruit & manage a strong team to deliver premium results.

The Athletes Specialist is executing project and programming and takes self responsibility for selected projects: selecting and managing a national relevant top quality athlete's portfolio and for using Red Bull's global athletes. The Athletes Specialist understands the athletes' needs and challenges in performance, marketing and communications and provides professional support where needed and which is useful to the personal set up of athletes. The Athletes Specialist controls the positive impact for our brand, co-operation efficiency (input/output ratio) and challenges for outstanding athletes' projects where appropriate.