Joyce Favel

Tribe Brands - : Full stack product owner (business, UX, tech and data) Owned and scaled 5 brand website : Ibis, Novotel, Mercure, Mantra and Movenpick within a shared AEM ecosystem serving millions of monthlyusers Led discovery initiatives including A/B testing, speed tests and qualitative user research (Qualtrics) Drove product delivery with a dedicated feature team, managing increments and run activities Increments : Personnalization use cases, CMS Migration, Opt-in and enrollment to loyalty program Coordinating the QuaterlyAgile Planning with stakeholders Led SEO and performance optimization initiatives (Core Web Vitals, speed tests, accessibility), contributing to improved page load time and organic visibility.

Worked on complex digital and e-commerce ecosystems involving payments, APIs and customer service tools. Led payment mode implementations and API integrations Owned functional and technical specifications for website enhancements Managed Hybris back-office operations, UATs and releases Supported customer service transformation via Redmine, including process mapping and creation Improved SAP NERP reliability by cleaning error backlogs and managing failed returns

Project Management : Leading oftransversal projects, Prioritization of the backlog, Planning and steering of deployments, Stakeholders coordination, Functional : UATs completion, Implementation of schedule delivery, Back office management : ATG by Oracle and SAP