À propos de Juanita
AI-driven digital marketing specialist with 15+ years across Europe and LATAM. At Webloyalty, led multichannel programs achieving 40% CTR lifts, 9% conversion lift, GDPR-compliant acquisition strategies and brand activation in 6 European markets.
Founder of JUVAII, an AI consultancy where I trained 60+ professionals, implemented applied AI workflows, and set up martech/CRM systems using ChatGPT, Gemini, Claude, Perplexity, n8n, ManyChat and HubSpot.
Skilled in marketing automation, workflow design, AI-powered content creation and digital transformation support, and currently transitioning JUVAII into a part-time consulting practice while seeking a senior marketing role to apply AI and performance-driven capabilities at scale.
Espagnol
Bilingue ou natif
Français
Bilingue ou natif
Portugais
Capacité professionnelle complète
Anglais
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Accepte de travailler sur site
Zurich (jusqu’à 50 km)
Expériences
- juvaiiFOUNDER & AI MARKETING STRATEGISTdécembre 2023 - Aujourd'hui (2 ans et 6 mois)Zürich, Switzerland
- AI Consulting, Automation & Training: Advising SMEs and corporate teams on integrating generative AI, automation and martech tools. Built AI workflows using ChatGPT, Gemini, Claude, Perplexity, n8n and ManyChat; designed and delivered 10+ AI training programs to 60+ professionals across Zürich, London & online. Selected to teach Communication & AI Productivity at Ecole Internationale Tunon (Geneva campus).
- Retail Social Media Operations: Managed 40+ supermarket pages (Carrefour, Super U, E.Leclerc, Intermarché). Produced high-volume AI-powered content reaching 250K–300K users/month across local retail audiences. Applied the same content systems to my personal LinkedIn strategy, achieving +1,300% impressions growth in one year.
- Marketing Operations & CRM Systems: Managed JUVAII’s HubSpot CRM, leading segmentation, MQL/SQL qualification, automation and invoicing workflows. Web & No-Code Development: Designed and developed the full JUVAII website in Framer (UX, SEO, integrations, animations).
- Campaigns & Lead Generation: Built Facebook Ads campaigns generating hundreds of leads, achieving 20%+ conversion rates. Currently transitioning juvaii into a part-time consulting practice while seeking a part-time strategic marketing role to apply AI and automation expertise at scale within an established organization.
- Webloyalty, Tenerity GroupSENIOR DIGITAL MARKETING SPECIALISTdécembre 2018 - novembre 2023 (4 ans et 11 mois)Nyon, VD, Switzerland
- Led multichannel marketing initiatives across France, UK, Spain, Germany, Portugal, and LATAM, executing B2B2C digital strategies focused on brand growth, retention, and performance optimization.
- Managed rebranding initiatives for multiple products across European markets, coordinating brand identity, messaging, and audience testing with partners like CDiscount, OuiSNCF, Fnac, and Darty.
- Developed digital acquisition strategies for eCommerce and cashback subscription models (e.g., Remises & Reductions, Complete Savings, Winkelen en Sparen), integrating performance marketing tactics to drive customer engagement and retention.
- Led GDPR and e-privacy compliance integration into digital marketing strategies, working closely with legal teams to ensure brand positioning and campaign execution adhered to regulatory frameworks.
- Implemented CPL (Cost-Per-Lead) strategies with Apple Music and Amazon, optimizing acquisition and engagement.
- Conducted A/B and multivariate testing across landing pages, email marketing, and paid media, improving CTR by 40% and conversion rates by 9%.
- Led stakeholder alignment across marketing, legal, and business development teams, ensuring brand consistency, compliance, and measurable marketing impact on the sales pipeline.
- Developed and executed market entry strategies in Germany and Portugal, adapting brand positioning to local customer behavior and legal requirements.
- Webloyalty, Tenerity GroupDIGITAL MARKETING EXECUTIVEaoût 2015 - décembre 2018 (3 ans et 4 mois)Nyon, VD, Switzerland
- Optimized Click-Through Rate (CTR), and Conversion Rate (CR) KPIs for acquisition campaign performance.
- Coordinated cross-functional teams to execute digital campaigns across Europe & LATAM.
- Conducted A/B testing and optimized digital assets for higher engagement & conversions.
- Supervised quality control, briefings, and campaign launches for online marketing tests.
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Formations
- Marketing SpecialistSwiss Academy for Marketing and Communication (SAWI)2021Marketing Specialist
- Advanced Search Engine Optimization (SEO)University of California, Davis2024Advanced Search Engine Optimization (SEO)