Julie Barnay

Exertier is above all a family affair, a family of women in love with the French Alps who passed the secrets of the Savoyard traditional herbalist from mother to daughter. Today, their botanical expertise, their unique knowledge of the alpine ecosystem, their love of the nature are at the heart of the approach which gave birth to the skin care brand: exertier, trésor des alpes. This exceptional legacy allied to the most demanding beauty care expresses itself in unique formulae. Every range of products elaborated by exertier celebrates the force of the alpine nature, capable of creating stunning mechanisms of self-defense to enhance women beauty.

Clothing line for plus size women on line and wholsesales; Key numbers: 5 years of existence, 30 000 unique visitors monthly, 10 000 BtoC clients, 6000 pieces sold each year in 7 countries; Managed a team of 3 people. Created the brand: target, universe, visual identity In charge of design and product management of the collections: fabrics, style, assortment policy and pricing strategy Oversaw production (China and Morocco): technical files, managed the samples, negotiated prices, sourced new suppliers Coordinated logistics with external suppliers: deliveries, quality controls Created marketing strategy for the website www.julieenvy.com (business proposals) Created project management with web agencies for the three updated versions of the website Julie Envy: graphic charts and functional requirements Prepared the showroom for the ready to wear fairs in Paris (September and March) Created and managed a sales team (four persons) Created a press kit and sales Tools (emailing campaigns BtoB, look books, incentives. )

In charge of developing the offer, the services, the catalogue & the partnership of the 1st crowdfunding plateform 100% dedicated to broadcast contents.