Julie L.

I help tech platforms, media companies and consumer apps clarify their positioning, design effective go-to-market strategies and turn marketing into a real growth driver.

With 15+ years of experience in digital platforms and media, I bring a mix of strategic thinking, cultural insight and hands-on marketing leadership.

At TikTok, I led marketing strategy in France, working at the intersection of creators, culture and advertising to strengthen the platform’s positioning and support advertiser adoption.

Previously, as VP Marketing at Dailymotion, I led global marketing and brand strategy across 20+ markets. I spearheaded a global rebrand to clarify the platform’s positioning and designed international campaigns to drive engagement and advertiser adoption. I also launched Dailymotion Pro, defining the product narrative and go-to-market strategy for the company’s B2B offering.

Today I support companies that need to structure or accelerate their marketing strategy, especially in competitive digital markets.

I can help with:

• Brand strategy and positioning

• Go-to-market strategy for new products or markets

• Product marketing and value proposition

• Marketing strategy for platforms, apps and digital products

• Marketing narrative and storytelling

Typical deliverables include positioning frameworks, messaging architecture, go-to-market plans, campaign strategy and marketing roadmaps.

I work closely with founders, leadership teams and marketing organizations to turn marketing into a clear, coherent and effective driver of growth.