Description

Senior consultant with 20+ years of leadership experience in pharmaceutical and agriculture across North Africa and France. Proven track record in driving revenue growth, market expansion, and sustainable business performance. Expertise in P&L management, marketing strategy, sustainable business model, Environmental-Social-Governance initiatives, and leading cross-functional teams

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Arabe
Notions

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Consultant
Consultant en performance durable - management de transition
CONSEIL & AUDIT
février 2025 - Aujourd'hui (1 an et 4 mois)
Casablanca, Maroc
Conseil en stratégie de la performance durable, ESG, management de la transition, Excellence opérationnelle (marketing, commerciale, organisation, logistique...)
BAYER CropScience
Country Division Head Maghreb
AGROALIMENTAIRE
octobre 2021 - janvier 2025 (3 ans et 3 mois)
Casablanca, Maroc
- Manage the P&L for Maghreb in line with the Vegetables seeds strategy and EAST2 / EMEA region
- Cooperating closely with Market Development and R&D teams to identify commercially potential varieties and follow up the product introduction in cooperation with Marketing team.
- Ensure interface with EAST2, EMEA and North Africa organization
- Be accountable regarding the legal entity of Vegetables Seeds organization
- Hiring, managing and coaching team (15 FTE)
Bayer CropScience
Head Marketing
AGROALIMENTAIRE
janvier 2017 - septembre 2021 (4 ans et 8 mois)
North Africa
• Maximize middle/long term business profitability and market share in North Africa, in line with the Global CS strategy and EMEA region
• Lead the customer marketing team for maximizing lifetime value of our targeted customers (i.e. market share and profitability) for our integrated business (CP, Seeds) to ensure definition and implementation of Go-to-Market strategy
• Lead and implement Commercial Excellence program
• Hiring, managing and coaching marketing team (9 FTE)
• Cross-divisional activities: Lead Marketing Morocco Community, Mentor program