Karla Sanchez

I have 15 years of marketing experience in the luxury industry. Started my career at the Luxury Products Division at L'Oréal & worked for brands like Giorgio Armani, Yves Saint Laurent & Lancôme. I then moved to Chanel as a Global Marketing Manager.

I've launched over 50 different products over the years, so I've decided to now use my expertise to accompany startups & established companies to create, develop and grow their brands.

Apart from product dev., I have a strong background in strategy, retail, branding, communication & the enrichment of the customer experience.

My extensive knowledge of the luxury market, acute sense of aesthetic and attention to detail has allowed me to expand my skills beyond beauty & move into fashion, hospitality & gastronomy.

So, what’s my added value?

💄 Product dev. expert: Launched more than 50 global products. Collaborated on all aspects of their creation (idea, formulation, packaging, 360° support plan, etc).

🖋 Creative: Very strong copywriting & conceptual skills.

📊 Business oriented & analytical: Bachelor’s degree in accounting & have overseen the growth strategy construction of various multi-million-euro portfolios.

🌎 Multi-cultural – lived for a significant period in the US, France & México, so have a very global perspective, allowing me to understand a wide range of customers & their behavior. I speak 5 languages (trilingual in English, French and Spanish, elementary in Italian and Japanese).

🇨🇳 🇯🇵 🇰🇷 Asia market expert: Have always worked closely with the marketing teams based in China, Japan and Korea. Deep knowledge of the markets, customer behavior, trends and tools needed to make a luxury product a success in the region.

🛍 Retail excellence: Spent a year in the field as the Area Manager for Roger&Gallet, in charge of Sephora, Marionnaud & Nocibé (merch, training, etc). Perfected this at Chanel, where the focus was on the customer experience & retail excellence.