Kenley X

Responsible for consulting Richemont Maisons to offer consistent omni-channel luxury experience in a seamless way, leveraging customer purchase and behaviour data to deliver personalized one-to-many marketing automation strategy through email, SMS and Wechat touchpoints.

• Worked as part of an agile sprint team acting as a proxy to Product Owner to ensure the business vision, value proposition is well understood by local team and adapted into Wechat environment

• Substantially accelerated the design phase by driving business & gap analysis discussions with all level stakeholders, specifying, prioritizing and documenting product requirements

• Independently analysed data-intensive requirements, designed data model and verified logic in database, significantly reducing the team’s effort on requirement clarification and functional testing, increasing the reusability of solutions.

- Coordinated within international Clarins network on media & digital campaigns planning

- Evaluated campaigns effectiveness with ongoing metrics analysis and provided improvement recommendations using practical business cases