Kety S.

Project: amfori supports companies across the globe in operating successful and responsible businesses, by helping them improve the Environmental, Social and Governance performance of their value chains. To support their restructuration process, the organization needed a Content & Communication expert who will ensure the business continuity while providing key insights into how to mainly improve their content strategy as well as the communication strategy for their events. Over time, my responsibilities evolve to meet the ones of a Product Marketing expert.

Ensure the business continuity through appropriate and relevant internal (and external) communication

Key Responsibilities

Identify limitations in the association’s existing content approach and propose solutions to address them

Develop, edit and/or proofread attractive and impactful contents for various formats and channels (i.e. email, newsletters, articles, websites, social media posts and videos)

Support the content creation for the fortnightly newsletter (input comes from colleagues in various formats, from bullet points to fully written)

Develop a communication strategy/plan for events and key project teams and support their implementation when and where required

Ensure liaising with design agencies for various projects (translation, videos, graphic design, etc.)

Technical Environment

Use of MS Teams, Sharepoint, CMS (Wordpress)

Key Achievements

Through the creation and launch of different types of contents for its annual event, amfori is seeing an increase in the number of attendees for their event. (Exact figures to be confirmed soon).

Support the creation of new content guidelines for the Environmental Social and Governance departments.

3D Adept Media www.3dadept.com, is a global media company that tracks, reports and analyzes what's happening in the additive manufacturing/ 3D printing industry and in key vertical industries adopting these technologies. Main editorial line evolves with the AM industry. It includes topics related to sustainability, automation, manufacturing processes/materials/software/post processing, and related equipment, to name a few. Main responsibilities consist in driving communication & marketing strategies for companies that collaborate with 3D ADEPT Media, overseeing and coordinating the publication's editorial activities of 3D ADEPT Media (in print & online communication supports), as well as exploring new ways to create contents. I am also in charge with media partnerships as well as the communication and marketing startegy of 3D ADEPT Media.

sharingbox is a marketing company that provides digital tools to develop traffic management of companies, creation of brand ambassadors, visibility on social media and data collection through their photobooth. Its products bring the utilmate animation to make private events unforgettable. Main responsibility here consists in carrying out a market analysis and discovering business opportunities for the company in Montreal. Analysis qualified as "excellent" by the Brussels region and made available to other Brussels exporting companies - Opening of the subsidiary in the next 6 months.