Kinjal Pandya

Coordinated 3 therapeutic brands through brand plans, messaging tools and launch toolkits, improving portfolio visibility and field execution consistency across 5+ zones. Partnered with KAMs & sales teams to align pricing, messaging & promotions, driving +12% sell-out in key territories. Tracked market and brand performance via IQVIA panels and Excel dashboards, identifying growth opportunities and translating insights into activation and visibility recommendations. Facilitated CME events & training for 100+ HCPs, strengthening brand awareness and prescription pull. Created digital content kits (emailers, short-form visuals, launch toolkits) for 3 brands, ensuring consistent multi market deployment and dissemination to field teams. Built pharmacy activation and visibility programs to drive trial and brand recall in channel.

Managed multi-market digital content rollouts across 30+ plants in Europe & Asia via Cornerstone LMS, boosting training efficiency. Led production of 30+ digital assets with agencies, ensuring brand consistency across 8+ European markets and smooth rollout through internal platforms. Built KPI dashboards to track adoption and performance, contributing to €250K+ annual savings. Delivered internal communication campaigns that enhanced engagement and information flow across global teams, achieving 20% higher training participation.

Designed skincare pharmacy collaterals and coordinated POSM rollouts, translating product benefits into clear consumer-friendly messaging. Supported dermo-cosmetic SKU launches by aligning concepts, packaging and claims with brand identity and product mix priorities; contributed to trade promotions and sell-out feedback tracking. Worked with R&D and regulatory to validate formulations, claims and pack information, strengthening my ingredient and compliance expertise in skincare.