À propos de Lana
Ex-Global Marketing Director | FMCG & Luxury | Strategic Marketing Advisor
Marketing leader with 15+ years of international experience in FMCG, Life Sciences, beauty and luxury brands. Former Global Brand Director at P&G Prestige, and Global Head of Marketing at DSM-Firmenich, leading global portfolios, innovation pipelines and go-to-market strategies across Europe and international markets.
I support companies and leadership teams on:
Brand & portfolio strategy
Go-to-market and growth acceleration
Innovation & launch strategy
Marketing transformation and organisational set-up
Interim support for senior marketing roles
Used to working at global and regional level, managing P&L, large budgets, complex stakeholders and cross-functional teams. Fluent in English and French.
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Russe
Bilingue ou natif
Accepte de travailler sur site
Basel (jusqu’à 50 km)
Expériences
- Self-EmployedMarketing and Business Consultancyoctobre 2024 - Aujourd'hui (1 an et 8 mois)Consulting medium-size businesses on marketing, portfolio, business strategy.E-commerce, digital, go-to-market. Market analysis: competitors, customers, consumer understanding, marketing trends
- DSM - FirmenichGlobal Head of MarketingCHIMIEavril 2018 - mai 2024 (6 ans et 1 mois)Basel, BS, Switzerland• • Led innovation, marketing, commercial strategies, business management. Design of creative marketing materials, building a portfolio of short and long-term innovations.• • Core achievements: creation and implementation of successful 5-years innovation, marketing, business strategies.• • Development of new breakthrough innovations; new outstanding marketing campaigns and promotional tools.• • The strongest business growth in 2019-2022: +18-25% yearly turnover/profit growth behind right strategy and focusing on DSM peptides innovations.
- Procter & Gamble PrestigeGlobal Brand Directormai 2014 - janvier 2017 (2 ans et 8 mois)Geneva, SwitzerlandLeading portfolio of 3 global fragrances brands (Lacoste, Escada, Rochas). Leading global P&L ($300MM sales), marketing, go-to-market strategies. Leading multifunctional global team of 15+ professionals.Led creation of new winning Lacoste and Escada 5-years vision and marketing, commercial, in-store, innovation strategies• Ensured effective and optimized marketing and digital plans across all global markets to grow turnover and profitability.• Full P&L leader, constantly controlling the financial measures to ensure turnover/profit maximization.
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Formations
- DIGITAL TRANSFORMATION COURSEIMD2016DIGITAL TRANSFORMATION COURSE
- MASTERS DEGREE (diplomaMOSCOW Pedagogical University2000MASTERS DEGREE (diploma