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Malt Strategy
Ressources
Malt Strategy
Ressources
Lara Nicholls FernándezLN

Lara Nicholls Fernández

Consultante Go-to-Market & Marketing Produit (SaaS

445 €/jour
Paris, FR
0-2 ans
marketing produit
Marketing B2B
Stratégie marketing
Content marketing
Go-to-Market (GTM) Strategy

Délai de réponse moyen : 1h

À propos de Lara

I help B2B SaaS and tech companies bring products to market by combining clear positioning, targeted messaging, and creative marketing campaigns that help complex products stand out.

My experience focuses on translating technical or operational solutions into engaging marketing initiatives, from go-to-market campaigns and product launches to industry events and customer-facing activations aligned across Product, Marketing, and Sales teams.

I work in English (native), French (fluent), Spanish (native), German (professional proficiency), and Italian (B1), supporting companies operating across European markets through multilingual campaigns and localized marketing strategies.

Available for go-to-market support, campaign execution, and product marketing missions for startups and scale-ups.

  • Anglais

    Bilingue ou natif

  • Français

    Capacité professionnelle complète

  • Espagnol

    Bilingue ou natif

  • Italien

    Capacité professionnelle limitée

  • Allemand

    Capacité professionnelle complète

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • Scaleway (Cloud provider, Iliad Group),
    Go-to-Market & Product Marketing — B2B SaaS
    HIGH TECH
    janvier 2024 - février 2026 (2 ans et 1 mois)
    Paris, France
    • Led the repositioning and launch strategy of a flagship Retail white paper.
    Developed product messaging focused on scalability, flexibility, and sustainability (“Pay as You Grow”).

    • Activated multilingual (FR/EN) partner campaigns to expand content reach and visibility.
    Rewrote articles, managed digital publication workflows (Strapi), and amplified distribution on LinkedIn (+1.8K impressions, 50+ engagements).

    • Built and executed the Retail annual marketing communication plan.
    Defined content priorities, social strategy, and editorial calendar aligned with Sales insights.

    • Developed GTM content and campaign concept for an Italian data center launch.
    Collaborated with Product and Sales on messaging, created a localized landing page, and coordinated regional outreach in Italian.

    • Defined targeting and positioning for MELT industry campaigns.
    Analysed sector pain points and translated insights into persona-based messaging and marketing content.

    • Managed marketing activations at major industry events including VivaTech and AI Pulse.
    Built registration and campaign support pages while coordinating communications and performance feedback.
    • Created sales enablement assets supporting strategic account outreach.
    Designed stakeholder presentations and event materials to strengthen pre-event targeting and collaboration with Sales teams.
    Go-to-Market (GTM) Strategy Content marketing Stratégie marketing Positionnement produit
  • Shipup (SaaS tech),
    Go-to-Market & Marketing Campaigns (B2B SaaS)
    HIGH TECH
    avril 2024 - janvier 2025 (9 mois)
    Paris, France
    • Led multi-touchpoint marketing campaigns supporting product visibility around major industry events (VivaTech, Tech for Retail, Connect Lille).
    Coordinated messaging, customer engagement, and cross-team execution before, during, and after launches.

    • Developed bilingual (FR/EN) campaigns across email, social, and event channels.
    Created conversion-focused assets achieving 30–37% email open rates and driving qualified engagement.

    • Defined industry-specific positioning for retail audiences.
    Translated product capabilities into clear value propositions tailored to fashion and grocery sectors.

    • Supported go-to-market initiatives through partner marketing and content collaborations. (Nosto and Loyoly)
    Delivered webinars, white papers, and co-marketing campaigns aligned with product messaging.

    • Analyzed campaign performance and contributed to post-event pipeline development.
    Shared insights with Sales and Operations teams to improve targeting and follow-up strategy.

    • Managed field marketing execution and budget alignment with business KPIs.
    Content marketing Field Marketing Marketing B2B

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Formations

  • Master's in Digital Matketing
    Conservatoire National des Arts et Métiers
    2025
    Master's in Digital Matketing
  • Master's in Advertising Account Management
    Universitat Autónoma de Barcelona
    2024
    Master's in Advertising Account Management
Consultez la formation qu'a suivie Lara

Compétences

Lancement de produit
Field Marketing

Catégories