Laura G.

Developed and executed the company's communication and influence strategy

Built ambassador and advocacy programs to strengthen brand visibility among students

Managed partnerships, content initiatives, and audience engagement campaigns

Strengthened brand awareness and community engagement across digital channels

Air France Holidays & Emirates Holidays : mise en place de stratégies e-commerce percutantes pour des marques premium.

I worked as a CRM Team Lead, managing a team of 6 people (copywriters, designers, and CRM managers). I was responsible for the strategy and execution of automated email and SMS flows for high-impact brands such as Unbottled, Nooance, and What Matters. From welcome sequences to cart abandonment and re-engagement flows, I ensured a consistent customer journey while optimizing engagement and conversion performance.

Developed retention and customer engagement strategies

Implemented lifecycle marketing programs designed to foster loyalty and advocacy

Strengthened customer relationships through personalized communication journeys

Supported brand growth through community-driven engagement initiatives

Redesigned the loyalty program to increase customer engagement and repeat purchases

Developed audience segmentation and personalized communication strategies

Supported broader community-building and customer engagement initiatives

Helped strengthen brand affinity and long-term customer relationships.