Compétences
Domaines d’expertise
Laura en quelques mots
🎯 A powerful content strategy isn’t about showing up, it’s about standing out.
I help brands craft a strong, cohesive presence by building a strategic narrative that connects emotionally, positions them clearly, and drives results.
My approach blends brand storytelling, editorial clarity, and performance-driven thinking. From defining your brand voice and content pillars to creating magnetic content (social media posts, videos, podcasts, newsletters), I translate your vision into a strategy that resonates — and converts.
Whether you're launching, scaling, or repositioning, I design content ecosystems that build trust, spark engagement, and reinforce your brand identity at every touchpoint.
📍 Based between Paris and international markets, I’ve worked with clients in travel, wellness, luxury, and lifestyle. I’m also the creator of a podcast with over 1M listens and an engaged community on Instagram.
Because great content doesn’t just tell your story, it shapes how the world sees you.
Expériences
- EmailclubTeam Lead CRMdécembre 2022 - décembre 2023 (1 an)I worked as a CRM Team Lead, managing a team of 6 people (copywriters, designers, and CRM managers). I was responsible for the strategy and execution of automated email and SMS flows for high-impact brands such as Unbottled, Nooance, and What Matters. From welcome sequences to cart abandonment and re-engagement flows, I ensured a consistent customer journey while optimizing engagement and conversion performance.
- Booking.comSenior Partnership ManagerVOYAGE & TOURISMEjanvier 2022 - mai 2022 (4 mois)Paris, FranceManage and develop healthy partnerships with major actors in the tourism industry.
- SoCalienteCEOSANTÉ & BIEN-ÊTREjanvier 2020 - Aujourd'hui (5 ans et 5 mois)Miami, États-Unis✨ Coaching program : FLOURISH to help you unleash your infinite potential✨ The Inner Lab podcast : personal development tools to help you become the best version of yourself• Global production and creation of the episodes• Partnership relationship : influencers, journalists, sponsors...• Event participating• Interviewing✨Creator of Lotus Mastery Seminars• Inspirational Speaker• Health and personal development retreats✨Content creator• Articles, blog posts, social network, photography• Partnership manager : brands, media, PR, communication• Event participating✨ Founder if SoCaliente : Slow Fashion, 100% recyclable and biodegradable swim wear and yoga wear brand.✨ Author: "How to lose weight and never gain it back" and "Yogi & Green"
1 recommandation externe
CS
Compte supprimé recommande Laura
CS
28.11.2020
Laura a été formidable. Professionnelle, proactive, efficace et toujours de bonne humeur, elle a propulsé notre société en apportant son expertise en terme de stratégie digitale et de relation presse et d'organisation d'événements.
Nous la recommandons à 100%.
Nous la recommandons à 100%.
Formations
- Master 2 Marketing Chef de ProduitIAE Gustave Eiffel2012International Marketing Digital Marketing Product Development
- BA Business and AdministrationLondon South Bank University2009International Marketing Business
- Master Marketing InternationalESC La Rochelle2010International Marketing Achats
Certifications
- PNLAmerican Board of Neuro Linguistic Programing2019