À propos de Laura
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Expériences
- FreelanceGlobal Project Director | Strategy to On-site Delivery | Events, Content & Productionfévrier 2022 - Aujourd'hui (4 ans et 4 mois)Paris, FranceFrom strategic definition to on-site delivery, I ensure alignment across content, production and guest experience.I support agencies and organisations in key roles including project management, production coordination, stage management and on-site leadership.Known for adaptability, strong on-site presence and the ability to integrate quickly into different teams and environments, I contribute both as a lead and as a trusted specialist within existing structures.
- HUB InstituteHead of Event ContentSECTEUR PUBLIC & COLLECTIVITÉSnovembre 2020 - juin 2021 (7 mois)Paris, France> Managing a team> Identifying and monitoring digital trends: Retail, E-commerce, Luxury, Travel, Banking & Insurance, Data, AI, HR, Health and Sustainable Transformation> Designing event programs and managing content (defining speaking slots, creating engaging content topics, coordinating all supporting materials...)> Recruiting inspiring speakers (Experts, CAC40 corporates, Board members, Start-ups...) and managing all ongoing speaker and partner communication> Coordinating speaker and agenda announcements as well as communication strategies> Hosting and moderating of eventsReferences (non-exhaustive list):> HUBDAY FUTURE OF RETAIL & E-COMMERCE (2 days online) / 3 tracks: Winning Customer Experience / Smart Supply Chain / Data, IT & Cybersecurity / 80 speakers, 30 sponsors & 1500 participants> HUBDAY DATA & AI FOR BUSINESS (2 days online) / 50 speakers, 25 sponsors & 1500 participants> HUBDAY FUTURE OF WORK (1 day online) / 25 speakers, 12 sponsors & 300 participants> HUBTALKS / WEBINARS : many interactives online conferences (1-2h), approx. 100 participants (Banking & insurance, Supply chain, Video advertising, HR.... )
- EURONEXTMarketing, Communication & Partnerships ManagerBANQUE & ASSURANCESdécembre 2017 - novembre 2019 (2 ans)Paris, France> Managing 2 Marketing Officers> Executing numerous projects & events related to the Tech / entrepreneurial sector> In charge of the pan-EU marketing and communications budget> Creating and rolling-out the marketing plan in 4 EU countries (Germany, Italy, Spain and Switzerland), involving many events and initiatives (>50/year) working closely with EU sales directors and local PR agencies> Negotiation of partnerships, sponsorings and co-branded events: creating program content and recruiting speakers, developing highly visible marketing and communications> Handling all event logistics: invitations, displays, event communication, post-event follow-up> Working with PR team to ensure press engagement and social media content> Launching the TechShare pre-IPO capital markets training programme dedicated to Tech companies in 4 new countries, recruiting +40 industry partners> Rebranding the entire visual identity of the TechShare programme> Organizing an Investor Day event for Tech Start-ups with the EIC (European Innovation Council - European Commission) from scratch
Avis
Recommandations
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Formations
- MBA Marketing et ManagementISC Paris2013
Certifications
- Project ManagementVlerick Business School2017