À propos de Laure
Passionnée par la compréhension des comportements humains, j'ai plus de 7 ans d'expérience dans des agences de design et innovation en France et à l'étranger. J'ai réalisé plus de 30 projets pour des clients tels que Facebook, Google, Decathlon, Louvre Hotel, Coca-Cola, Roche, etc.
Voici quelques uns des domaines dans lesquels je serais ravie de vous accompagner :
- Définition du périmètre du projet, de la problématique et des besoins
- Définition de la vision produit
- Recherche utilisateur explorative et évaluative (entretiens, tests, UX audit, customer journey map, etc)
- UX Design (définition de la vision produit, ateliers de co-conception, parcours utilisateurs, arborescence, wireframes, etc)
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Sanofi PasteurLead UX ResearcherINDUSTRIE PHARMACEUTIQUEmai 2024 - Aujourd'hui (2 ans et 1 mois)Paris, France
- Led the Healthcare Professional (HCP) experience strategy for Sanofi's Digital Accelerator, driving the transformation towards digital-first engagement by establishing and maintaining a comprehensive knowledge repository of HCP needs, pain points, and challenges across the organization.
- Spearheaded strategic product decisions through data-driven insights and facilitation of strategy workshops, helping teams define product vision, roadmaps, and success metrics while fostering a user-centric approach in developing digital healthcare platforms.
- Established and executed a mixed-methods research program combining exploratory and evaluative methodologies, translating complex data into actionable insights and next-best-action recommendations that shaped product strategy and enhanced HCP engagement.
- Championed organizational transformation through knowledge-sharing initiatives, including lunch & learn sessions and template creation, while mentoring teams in product-led and user-centric methodologies to accelerate digital transformation outcomes.
- playgrndService & UX Lead DesignerCONSEIL & AUDITnovembre 2021 - octobre 2023 (2 ans)Paris, France- Conduct foundational, strategic, and iterative research- Design human-centered digital user experiences- Shape products strategy grounded in user insights & work with cross functional stakeholders- Build a Design team inside the company and manage UX & Service Designers- Promote a design culture, tools, and methodologies inside the company and with clientsCLIENTS : Decathlon, Louvre Hotels Group, Iperia, Focus Entertainment, etc
- WANDRLead User Researcher & Project StrategistCONSEIL & AUDITmars 2021 - décembre 2021 (9 mois)Los Angeles, États-Unis- Design and execute foundational, strategic and iterative UX research for US based clients- Provide a strategic vision and actionable insights to guide the design team's work- Collaborate with product management, engineering, marketing and design teamsCLIENTS : Buildbox, Esker, PetPartners, etc
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Formations
- Master's Degree, European AffairsSciences Po2016Master's Degree, European Affairs
- Dual degree, History and Political SciencesUniversité Paris 1 Panthéon-Sorbonne2014Dual degree, History and Political Sciences
Certifications
- User Research - Methods and Best PracticesInteraction Design Foundation2021
- Conducting Usability TestingInteraction Design Foundation2021