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Laurent B.LB

Laurent B.

UX/UI designer

650 €/jour
Brussels, BE
3-7 ans

Délai de réponse moyen : 1h

À propos de Laurent

I’m a creative and slightly geeky digital designer based in Belgium. Experienced enough to bring structure and strategic thinking, curious enough to stay constantly up to date with new design trends, tools, and UX best practices. I’m driven by a strong passion for crafting meaningful and efficient digital experiences.

I’m a UX/UI Designer with solid experience in creative agencies and international groups, including the Publicis Group. I work on both internal products and client-facing digital platforms, designing user-centered, scalable, and high-quality solutions for web, mobile, and campaign-driven environments.

My expertise covers the full design process: UX research, wireframing, high-fidelity UI, prototyping, and design system delivery. I collaborate closely with developers, creative teams, and stakeholders to ensure consistency, feasibility, and real business impact.

Comfortable in multicultural and international environments, I bring clarity, structure, and creative direction to complex digital projects, with a strong focus on usability, performance, and long-term scalability.
  • Anglais

    Bilingue ou natif

  • Français

    Bilingue ou natif

  • Allemand

    Capacité professionnelle complète

Accepte de travailler sur site
Brussels (jusqu’à 50 km)

Expériences

  • PUBLICIS GROUP
    UX/UI Designer
    mai 2022 - juillet 2025 (3 ans et 2 mois)
    Brussels, Belgique

    Context

    UX/UI Designer within the Publicis Group in Belgium, also acting as designer for Publicis Netherlands, working on internal products, campaign platforms, and large-scale digital projects for international brands and public institutions.

    Keywords: UX/UI Design, Design Systems, Wireframing, Prototyping, UX Testing, Digital Art Direction, International Projects

    Major clients: Côte d’Or • Visa • Belfius BesixRED • Zimmo, Inami • Carrefour • Publicis Group (internal product)

    Key tasks & responsibilities
    • Led the complete redesign of an internal production timesheet tool as Product Designer, including user interviews, stakeholder workshops, user profiles, journeys, and validated wireframes, ensuring technical feasibility with developers.
    • Designed high-fidelity UI and interactive prototypes to detect and resolve UX inconsistencies, integrating workflows with FileMaker Pro systems.
    • Created, documented, and delivered robust, scalable design systems for internal tools and client projects, ensuring visual and functional consistency across platforms and campaigns.
    • Designed websites for international brands and governmental institutions, taking full ownership of concept, UX, UI, and digital art direction.
    • Developed multiple campaign landing pages and contest platforms, including UX flows, wireframes, UI design, end-to-end user journeys, and client-side beta testing (e.g., Carrefour app).
    • Collaborated with creative teams on campaign-driven digital experiences, maintaining high standards of usability and visual quality.

    Deliverables
    • UX research insights and documentation.
    • User flows, wireframes, and functional specifications.
    • Scalable design systems and UI libraries.
    • High-fidelity UI designs and interactive prototypes.
    • Internal product interfaces and tools.
    • Campaign landing pages, contest platforms, and websites.

    User Interface Design User Experience Design Product design Wireframing Design System
  • Mikado Publicis Group Agency
    UX/UI Designer – Web & Mobile Products
    août 2019 - avril 2022 (2 ans et 8 mois)
    Luxembourg, Luxembourg

    Context

    UX/UI designer focused on web and mobile product design, working closely with developers to deliver user-centered digital experiences across websites, mobile applications, and campaign platforms.

    Keywords: UX/UI Design, Web Design, Mobile App Design, User-Centered Design, Wireframing, Prototyping, UX Research, Design Systems, Developer Collaboration, Digital Art Direction

    Major clients: BIL Bank · ESCH22 Cultural Center · Proxideal · Payconiq · Orange · BNP

    Key tasks & responsibilities
    • Designed websites, mobile applications, and digital interfaces from concept to final delivery.
    • Led UX/UI design efforts on selected projects, acting as UX/UI design lead.
    • Worked closely with developers to ensure feasibility, consistency, and optimal user experience.
    • Took full ownership of artistic and visual design decisions in digital projects.
    • Designed advanced wireframes and high-fidelity prototypes closely matching real user experiences.
    • Conducted live user testing sessions to identify usability issues and improve UX, particularly for the Proxideal mobile app.
    • Collaborated with creative teams to design impactful landing pages aligned with broader campaign concepts.
    • Designed animated digital banners for major brand campaigns.

    Deliverables
    • UX wireframes and user flows.
    • High-fidelity UI designs and interactive prototypes.
    • Web and mobile application interfaces.
    • Conversion-oriented landing pages.
    • Animated digital banners.
    User Experience Design User Interface Design Wireframing App Design UX Testing
  • Mikado Publicis Group Agency
    Graphic designer
    janvier 2018 - juillet 2019 (1 an et 6 mois)
    Luxembourg, Luxembourg

    Context

    Graphic designer within one of Luxembourg’s leading communication agencies, part of the Publicis Group network, working on national-scale campaigns for major brands and public institutions.

    Keywords: Creative Agency, Publicis Group, National Campaigns, OOH Advertising, Brand Identity, Print Excellence, High-end Production, Conceptual Design, Corporate & Institutional Clients, Creative Competitions

    Major clients: Orange · Pizza Hut · BNP · Luxair · Baloise · Knauf Shopping · Public Institutions

    Key tasks & responsibilities
    • Developed graphic concepts for national and institutional communication campaigns.
    • Designed large-scale OOH advertising displayed across the country.
    • Created catalogues and printed marketing materials for major brands and shopping malls.
    • Designed visual identities for cultural and public events, including festivals.
    • Produced marketing and communication assets for national clients and ministries, including road safety campaigns.
    • Ensured the highest level of rigor and quality in print-ready files and production workflows.
    • Collaborated within a high-standard creative environment with strict quality control processes.
    • Participated in creative competitions and internal pitch processes.

    Deliverables
    • National OOH campaign visuals (billboards, city formats).
    • Catalogues and editorial layouts.
    • Brand identities and visual systems for events and festivals.
    • Print and marketing assets for corporate and institutional clients.
    • Fully production-ready files meeting premium print standards.

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Formations

  • ADOBE TRAINING
    ADOBE TRAINING
  • ESIAJ
    2013

Compétences

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