À propos de Laurent
- Phase de découverte du projet: interviews du client et des utilisateurs, définition du cahier des charges, analyse business, évaluation heuristique, audit de contenu, benchmarking de la concurrence, analyse des data (Hotjar, Google Analytics), recherche utilisateur, définition des personas, ateliers de parcours utilisateurs
- Phase de conception: plan de site, architecture de l'information ('card sorting'), définition du parcours utilisateur, design thinking, sketching, wireframe, test utilisateurs, A/B test
- Livrables : prototype interactif (Axure, Sketch, Figma), spécifications fonctionnelles.
- Phase de développement: gestion/suivi des équipes design et équipes techniques pour assurer le respect des spécifications
Espagnol
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Expériences
- IGN (Institut National Géographique)UX ConsultantARCHITECTURE & URBANISMEmars 2023 - janvier 2024 (11 mois)The French Geographic National Institute are building an open digital platform to allow all map producers in France to upload, share, visualise and mutualise location-based datasets.Producers are local government departments and agencies, public organisations, private companies…etc. This platform is called “Géoplateforme” and includes numerous digital tools for various use cases. It is a 21 million euros sovereign project.I designed the UX experience for the following 2 systems:• an online map-based tool (“Portail Cartographique”) for the general public to access maps, select and visualise from thousands of location-based data, import and use tools, report errors, personalise, save and share their own maps…• a back-end administrative system allowing map professionals to update and manage their data, create visualisations, review maps data from other producers, manage user feedback…Process followed:• interviewed stakeholders to identify and prioritise requirements, understand the user needs and pain points• identified and designed key workflows• created wireframes for the main screens in the experience• had daily interactions with the project stakeholders (Project Owners, Tech Specialists, Copywriters, Marketing and Communications teams…)• created a large UX prototype illustrating all the flows and screens• led quantitative and qualitative testing workshops with end users• updated the workflows and prototype based on the user feedback• followed up with Accessibility specialist, UI designers and Front End developers.
- LearnlifeUX ConsultantEDUCATION & E-LEARNINGnovembre 2020 - janvier 2022 (1 an et 3 mois)Barcelone, EspagneI built a digital platform for Learnlife, a disruptive startup in the education space. I worked in close collaboration with the product manager, the tech team, the main stakeholders and users.The process involved:- interviewing innovative thinkers in the education space as well as teachers and students. The goal was to understand their needs and frustrations during the learning and teaching process- sketching high level ideas and testing them with users- refining ideas, creating functional prototypes and testing again- ensuring the product was built as specified by the tech team
- Very ChicProduct DesignerVOYAGE & TOURISMEjanvier 2020 - mars 2020 (2 mois)Barcelona, EspagneVery Chic is an online travel platform providing luxury hotels and holiday at a discounted price. My task WAS to redesign the responsive website and IOS/Android mobile apps with the following objectives in mind:- increase KPIs such as the conversion rate, customer retention rate…etc.- include the user in the design process- introduce user personalisation to the experience- reduce inbound calls to the call center
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Formations
- Maîtrise de Science de GestionParis IX Dauphine1993
- DESS dans la gestion des télécommunicationsParis IX Dauphine1994