Description

Directeur Média & performance stimulant les ventes et le ROI | Stratégie marketing et média pilotée par la donnée | Gouvernance multi-marchés | Expérience sur des marques majeures (Nissan)

#StratégieMédia #Planification #AnalyseDeDonnées #BusinessIntelligence #AnalyseConcurrentielle

#Leadership #GestionBudgétaire #Marketing #Communication #PerformanceMédia #Reporting #RelationsClients #IA

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

NISSAN UNITED (TBWA-G1)
Business Intelligence Director
janvier 2019 - janvier 2026 (7 ans)
Paris, France
• • Directs governance, coordination, and media consulting for 22 Nissan markets across Europe.
• • Defines annual media budgets by country and model to guide strategic media investments.
• • Monitors and analyzes Nissan's vehicle sales performance against competitors across all European countries and car segments.
• • Serves as NU Media Productivity Coordinator, liaising with Global Productivity, Nissan, and Renault teams to drive continuous improvement in media discounts.
OMD EMEA
Data Director for Nissan Europe
janvier 2010 - janvier 2019 (9 ans)
Paris, France
• • Provided management and guidance to all European markets on the use of PlanIt, the central media plan reporting tool.
• • Managed and analyzed a comprehensive competitive database covering advertising budgets and sales data.
DIRECTINET
Marketing & Communications Director
janvier 2006 - janvier 2010 (4 ans)
Paris, France
• • Managed a team of 4 marketing professionals for France's leading email marketing company.
• • Spearheaded the development of a database of 61 million emails and managed a co-registration network to drive lead generation.
• • Directed all B2B communications and public relations, including mailings, trade shows, seminars, and conferences.
• • Defined new product offerings and trained the sales team to ensure successful market launch and adoption.