À propos de Li
Je suis Digital Marketing Manager avec une solide expérience dans les secteurs de la mode, de l’art et d'autres industries créatives, spécialisée en Social Media Marketing, Paid Social, E-commerce SEO/SEA, Meta Ads & Google Ads, automatisation CRM et gestion de campagnes multicanal.
Chinois
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- EllemeDigital Marketing Manageraoût 2022 - octobre 2025 (3 ans et 2 mois)Paris, France• E-commerce Optimization: Optimized E-com performance, leveraging Google Analytics to refine content strategies and enhance the customer journey, resulting in improved user experience and increased conversion rates.• CRM Automation Campaigns: Utilized CRM tools to segment audiences, personalize marketing campaigns, monitor customer engagement, and optimize email marketing performance through A/B testing data-driven automation.• Digital Advertising Management: Oversaw a $180K annual digital advertising budget across social media platforms, achieving a 20% increase in ROI and a 10% growth in overall website traffic through strategic campaign management.• Performance Analysis & Reporting: Conducted weekly and monthly performance reviews, analyzing key KPIs such as conversion rates and customer behavior to continuously improve the online sales funnel and inform strategic decisions.• Cross-functional Collaboration: Coordinated with internal teams to support commercial operations, developing and executing action plans across CRM,
- Design By JalerDigital Marketing Managerseptembre 2021 - août 2022 (11 mois)Paris, France• Social Media Management: Managed multiple social media accounts (Instagram, FB, Red, WeChat, Weibo, TikTok), increased engagement rate by 9%.• Campaign Strategy: Developed content and influencer strategies, collaborating with KOLs and agencies.• Performance Analysis: Analyzed campaign performance, providing strategic recommendations for improvement.
- EUROPA HOLIDAY TRAVELBusiness Developeroctobre 2018 - février 2019 (4 mois)Paris, France• B2B Lead Generation: Conducted B2B lead generation through targeted outreach, identifying new business opportunities in niche markets.• International Negotiations: Arranged international meetings between corporations and enterprises.
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Formations
- Masters in management / MSc in MarketingEDHEC Business School2020Masters in management / MSc in Marketing
- Bachelor of Business ManagementCTBU University2016Bachelor of Business Management