À propos de Lisa
I’m passionate about contributing to digital strategies that blend SEO, SEA, automation, and content creation to support meaningful brand growth. I value precision and creativity to deliver impactful, tailored campaigns.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Italien
Capacité professionnelle limitée
Portugais
Capacité professionnelle limitée
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Zeina AlliancesCDO AssistantLUXEseptembre 2023 - août 2025 (1 an et 11 mois)Paris, France• Digital strategy, CMS migration, data analysis, campaign automation, on-page optimization, content strategy development, performance tracking.• Managed PPC campaigns on Google Ads and Meta Ads, leveraging precise targeting and A/B testing.• Analyzed performance using Google Analytics, SEMrush, and Ahrefs. SEO Performance Highlights (2024)• Traffic Share: SEO contributed 23% of total site traffic, surpassing SEA (18%).• Organic Traffic Growth: +87.5% in SEO clicks; non-branded traffic grew by +108.4%.• Lead Growth: +70.4% increase in confirmed appointments, with a peak of 266 leads in January.
- Zeina AlliancesE-commerce Project AssistantE-COMMERCEfévrier 2023 - août 2023 (6 mois)Paris, France• Created and published marketing offers and content (updates, SEO, ads, special offers), and optimized the e commerce site.• Developed the lab-grown diamond collection.• Analyzed and reported site performance.• Managed customer satisfaction and expectations across various platforms.• Wrote LinkedIn posts and managed customer service, including after-sales service.• Implemented new customer procedures.
- Prada BeautyConsultingMODE & COSMÉTIQUESjanvier 2023 - janvier 2023Paris, France• Conducted benchmarking and analyzed brand codes.• Proposed innovative concepts and developed a digital and omnichannel strategy:• Offline: Street Marketing, Pop-up, Experiential Activities.• Online: Social Media, Engagement Development, Call-To-Action.• Web 3.0: Recommendations on Metaverse presence, activity proposals, and design development.
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Formations
- MSc International Marketing and Business DevelopmentSkema Business School2026Understanding the Elusive Consumer Product Management & Operational Marketing Business Development & Sales Marketing Analytics Meta certification (FB & Instagram) Marketing and Conscious Capitalism New Business Models for Underexplored Segment Services and Customer Experience Management Portuguese language International Business Development Strategic Brand Management Marketing Research New Business Development Chinese Language Digital Marketing Digital Media AI & Data Analytics
- Mastère Marketing LuxuryParis School of Luxury2025Mastère Marketing Luxury
Certifications
- Certification avancée sur les publicités sponsorisées AmazonAmazon2025
- Certification Google Ads pour les applicationsGoogle Digital Academy2025