LLÀ propos de Liva
I'm a Product Marketing Manager with 15+ years of experience helping B2B and B2C companies—especially in Retail, SaaS, and EdTech—launch, grow, and scale. I bring a balance of strategic thinking and hands-on execution, with a strong track record supporting global expansion across North America and Europe, from product discovery to launch and beyond.
✅ Services on Offer
🔹 Supporting Your Product Team During the Discovery Phase
- Organise and lead user interviews or workshops as part of the discovery process
- Analyze both qualitative and quantitative data across your data sources
- Map personas, segments, and jobs-to-be-done
- Facilitate discovery workshops to help define and test your prototype
🔹 Go-to-Market Strategy & Launch Plan
- GTM tiering and prioritization framework
- Personas, segmentation, and use case mapping
- Positioning and messaging development
- Princing & packaging
- Launch execution: I work hands-on with your product, content, marketing, and customer-facing teams—training them and supporting launch campaign roll-out
🔹 Product Positioning & Messaging Sprint
- Market and competitor analysis
- Customer insights and stakeholder interviews
- Positioning and messaging frameworks
- Enablement support
🔹 Competitive Enablement & Intelligence
- Analyse and track key competitors (internal and external data points)
- Develop battlecards and objection-handling guides
🔹 Product Marketing-as-a-Service (Retainer)
If your team needs ongoing product marketing expertise without the overhead of a full-time role, I offer part-time freelance PMM support tailored to your needs.
- Strategic and hands-on support across product, sales, and marketing
- Deliverables tailored to your roadmap
- Competitive intelligence, enablement materials, and product adoption tracking
Letton
Bilingue ou natif
Russe
Notions
Français
Capacité professionnelle complète
Anglais
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- WooclapFirst Product Marketing ManagerEDUCATION & E-LEARNINGdécembre 2024 - avril 2025 (4 mois)Paris, France⭐ Building function from scratch - establishing processes, communication lines, building relationships with suppliers⭐Supported partnership strategy launch by adapting product positioning and orchestrating launch campaigns⭐ Revamped Business Segment pricing and positioning, creating sales enablement kits and training teams for adoption.⭐ Developed a GTM Tier Framework for efficient product launches and managed multiple product launch campaigns.⭐ Launched the process for competitive intelligence, built battle cards for the key competitors
- DiatomeProduct Marketing ManagerE-COMMERCEfévrier 2023 - novembre 2023 (9 mois)France⭐ Developed value proposition and positioning⭐ Led the website development⭐ Developed pricing strategy⭐ Messaging and copywriting⭐ Led the brand identity development⭐ Go-to-market framework design⭐ Partner marketing proposition development
- MacademiaGrowth Product Management/Digital AcquisitionEDUCATION & E-LEARNINGmars 2022 - décembre 2022 (9 mois)⭐ Conversion funnel optimisation⭐ Engagement rate optimisation⭐ SKAdNetwork and analytics tools configuration⭐ Implemented an iterative data-driven creative production and optimization process⭐ Performance campaign management (META, Google Ads)
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Formations
- Product Management BootcampJoin Maestro2023Product Management Bootcamp
- Data Science and AI Product ManagementDataScientest.com2024Data Science and AI Product Management