À propos de Lola
- Design and manage communication & content strategies (corporate, HR, ESG, brand)
- Lead 360° campaigns (editorial, social media, events, digital platforms)
- Create engaging content: articles, speeches, videos, newsletters, podcasts
- Support leaders with ghostwriting, storytelling & public speaking
- Manage projects and KPIs to ensure impact, engagement & business results
- Work in Portuguese, English and French fluently
Portugais
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Expériences
- HutchinsonGlobal Social Media and Employer Brand SpecialistAÉRONAUTIQUE & AÉROSPATIALEmai 2023 - mai 2025 (2 ans)Paris, France
- Led social media strategy and editorial calendar across 25+ countries
- Designed and executed global communication campaigns on sustainability, innovation & decarbonization
- Grew LinkedIn community from 120K → 200K followers and boosted Instagram reach by +130% organically
- Managed LinkedIn paid media campaigns (brand awareness & lead generation) with A/B testing and KPIs
- Developed and executed 360° communication plans for Paris Air Show 2023 & 2025
- Ghostwrote content for executives (speeches, LinkedIn posts, thought leadership) at C-level
- Built and led a global employee advocacy program, training employees from interns to VPs in 26 countries
- Directed end-to-end content production: videos, editorial series, internal & external campaigns
- Created KPI dashboards and data-driven insights to track engagement, reach & ROI
- FREELANCERContent Creatorseptembre 2013 - juin 2023 (9 ans et 9 mois)
- Designed and delivered high-impact B2B & B2C content strategies, producing blog posts, articles, and campaigns that resonated with target audiences and drove measurable engagement
- Optimized content for SEO, improving visibility and ranking blog posts on the first page of Google for priority keywords, significantly increasing organic traffic
- Produced educational and thought-leadership content across diverse sectors, strengthening brand positioning and industry recognition
- Developed and implemented 360° digital strategies aligned with business objectives, integrating content, SEO, social media, and outreach
- Leveraged content as a sales and marketing tool, boosting lead generation and conversion rates through targeted campaigns
- Collaborated with cross-functional teams (marketing, sales, product, technical experts) to ensure content supported both brand narrative and business growth
- GE Grid SolutionsInternal and External Communication AssistantENERGIEoctobre 2022 - avril 2023 (6 mois)Paris, France
- Coordinated global internal & external communication projects in the energy sector, supporting transformation, digitalization, and ESG initiatives
- Developed editorial calendars for intranet, newsletters, and global campaigns, reaching 17,000+ employees
- Produced multimedia content (videos, articles, infographics) to simplify complex technical topics for diverse audiences
- Monitored KPIs and analytics to optimize communication impact and employee engagement
Recommandations
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Formations
- JournalismPontifícia Universidade Católica de Minas Gerais - Puc Minas2017
- Master 1 et 2 - Communication Rédactionnelle Dédiée au MultimédiaUniversité Nanterre - Paris X2023