Lourties Sebastien

Role:

Led the design and implementation of a groundbreaking methodology to map and optimize customer journeys for over 20 pharmaceutical brands. Leveraged AI tools to accelerate data analysis, identify critical touchpoints, and uncover actionable insights, reducing traditional research timelines by 40%.

Key Responsibilities:

- Methodology Creation: Developed a scalable, AI-enhanced framework for customer journey mapping, tailored to the unique challenges of the pharmaceutical sector (e.g., regulatory constraints, multi-stakeholder engagement).

- AI Integration: Utilized natural language processing (NLP) and predictive analytics to automate data synthesis from diverse sources (internal documentation, online content), enabling real-time journey visualization and gap detection.

- Workshop Facilitation: Designed and led collaborative workshops with cross-functional teams (marketing, medical, sales) to validate pain points, prioritize opportunities, and co-create solutions, aligning stakeholders on patient and HCP (Healthcare Professional) centric strategies.

- Pain Point Resolution: Identified and addressed friction points in patient and HCP engagement

Stakeholder Alignment: Translated complex AI-driven insights into clear, actionable recommendations for non-technical audiences, ensuring adoption across organizations.

Impact:

Delivered a repeatable, tech-augmented process that cut research costs by 30% while increasing journey accuracy and personalization.

Empowered brands to proactively adapt journeys to evolving patient needs and regulatory landscapes.

Tools & Approaches: AI with GPT enterprise, design thinking, agile sprints, stakeholder co-creation.

Mindfeel is specialized in user/customer experience. We help organizations of all size to create meaningful experiences with their product or service, putting their customers at the center of the business model.

Clients helped :

- Sanofi [HealthTech Industry - France] : https://www.sanofi.com/en

- LGI Solution [HealthTech Industry - Canada] : https://lgisolutions.com/fr/sante

- HMH [EdTech Industry - USA] : https://www.hmhco.com/

- Bforbank (Credit Agricole) [FinTech Industry - France] : https://www.bforbank.com/

- Viatris [HealthTech Industry - Europe] : https://www.viatris.com/en

- Sodexo [Food Services & Facilities Management] : https://www.sodexo.com/

Directing and managing a UX team of 12 full time staff. Managerial tasks include activities such as hiring talent, team building, goal setting, teams vision, strategic roadmap, project assignments, reviewing deliverables, employee professional development, conducting reviews and compensation adjustments. My team support our Montreal AAA productions to transform data collected with our futur customer in actionnable insights for designer, developer, project manager, producer, marketing teams and C-Suite.