Description

I help brands connect strategy, culture and execution.

With 5+ years of experience across Nike (RTFKT), Ubisoft and Fnatic, I design and lead brand strategies, collaborations and creative campaigns that blend storytelling, technology and craftsmanship.

My expertise:

Brand strategy & narrative design
Creative & cultural partnerships
Campaign management (from concept to delivery)
Innovation & AI-augmented processes
Insights & trend analysis

I work with brands and studios seeking to elevate their cultural impact and operational excellence: from strategic direction to hands-on execution.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Nike
Marketing & Partnerships Operations Lead - RTFKT
MODE & COSMÉTIQUES
septembre 2022 - octobre 2025 (3 ans et 1 mois)
Beaverton, OR, USA
• Define and execute RTFKT Marketing and Partnerships strategy, driving revenue and contributing to brand identity
• Manage 10+ cutting-edge marketing campaigns with industry giants (Bureau Bétak, RIMOWA, Zellerfeld, Takashi Murakami): generated revenue, partnership value and brand engagement
• Doubled RTFKT's customer base by introducing innovative approaches and technologies to enhance operations (interactive storytelling, AI, 3D digital retail experience, AR, gaming activations)
• Ideate Marketing and Product deliverables in collaboration with production teams across 7+ countries
• Optimize campaign success by leveraging Data Analytics: generated performance reports and provided strategic recommendations (ROI, SEO, reach, conversion rates)
Innovation & intelligence artificielle appliquée Transformation digitale Stratégie de croissance Partenariats stratégiques Leadership et gestion d'équipe
Ubisoft
Partnerships Project Specialist - New Business
JEUX VIDÉO & ANIMATION
janvier 2022 - août 2022 (7 mois)
Paris, France
- Develop high-profile licensing agreements to expand Ubisoft’s brand reach beyond gaming (e.g., Assassin’s Creed with the Louvre Museum, Rabbids at Versailles Castle)
- Oversee and coordinate internal departments to develop innovative partnerships (e.g., VR & AR, live events, location-based entertainment, accessible gaming)
- Proactively identify and secure 10+ new opportunities for strategic partnerships
Leadership et gestion d'équipe Gestion de projet Business development Partenariats Innovation
Fnatic
Partner Development Executive
SPORT
mai 2019 - juillet 2020 (1 an et 2 mois)
London, England, United Kingdom
• Lead and execute 30+ partnerships and marketing campaigns, collaborating with leading players (Gucci, Nike, Unicef, OnePlus, AMD, BMW, Monster Energy) and top Marketing agencies (Publicis, Havas Sport)
• Leverage data analysis tools (GlobalWebIndex, Tableau) to uncover commercial opportunities, contributing to renew 100% renewal rate across existing partnership portfolio
• Oversaw sales cycle from outreach to contract negotiation: developed 60+ partnership packages alongside production teams and created persuasive sales presentations resulting in 15+ signed partners
Business development Suivi des KPIs Génération de leads Excellence commerciale Conception de plans marketing & communication