Description

Hi ! I'm Lucie and I'm a content creator. What I do best in my job is write great stories for customers to have the best purchase experience.

I've worked for a few years in the cosmetic industry (Sephora, Marionnaud) more specifically in CRM teams where I was working on database animation, loyalty programs and recruitment.

I am now working with companies on their CRM strategies. I imagine for their specific needs customer segmentation, personalization, targeting, promotion plans, customer journeys, loyalty programs across several channels (email, direct mailing, SMS, online game, affiliation).

I can help you on a specific matter or work on a long term project as needed in French and English.

Looking forward to hearing from you!

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Italien
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Marionnaud
Chef de projet CRM FRANCE
MODE & COSMÉTIQUES
février 2018 - juin 2019 (1 an et 4 mois)
I was in charge of customer animation via email / SMS and direct mailing channels. I also worked on several trigger projects which I managed from start to finish ensuring their success and their evolution.

PROJECT COORDINATION
- Project coordination (trigger campaigns, process optimisation, client events)
- Brand campaign coordination (planning and budget)
- Management of running CMR campaigns from targeting to creative support : Direct mailings, emails, SMS

PROJECT INNOVATION
- Provide competitive intelligence to the team to identify the next trend that could match with Marionnaud’s positioning
- Improve customer’s life cycle and loyalty program with CRM campaigns and implementing new tools
- Follow up on project and KPI monitoring + evolution
Emailing Communication print Veille concurrentielle CRM Marketing de contenu Conception rédaction
Marionnaud
Chef de projet marketing local
MODE & COSMÉTIQUES
janvier 2017 - février 2018 (1 an et 1 mois)
- Management of national and local parterships with other brands to attract new customers
- Conception and coordination of personnalised marketing and communication actions for stores in need of traffic (promotions, street-marketing, parternships) briefing, coordination of acting teams, planning and reporting
- Event planning and coordination for stores in malls
- 360 Client communication for store renovation/ opening (planning, creative briefing and deliveries, reporting)
Emailing Communication print Evénementiel Partenariats Conception rédaction
Sephora
Assistante chef de projet ECRM/EPRM france
MODE & COSMÉTIQUES
juillet 2014 - janvier 2015 (6 mois)
- Operations of E-CRM campaign for French, Italian and Polish e-store :
- Planning of E-CRM actions
- Coordination with internal teams ( web design, editorial, category management)
- Weekly and monthly analysis of KPIs
- Competitive watch and benchmark of best practices
- Planning and managing EPRM operations (customer recruiting) for Polish and Italian e-stores
- Online game planning and KPIs analysis
Emailing Conception rédaction Veille concurrentielle Traduction Français Anglais Traduction Anglais Français