Lucie Girardon

Drive end-to-end CRM activations and VIC experiences: client segmentation, coordinate invitations and RSVPs for events and appointments, analyze post activation performance. Project examples: In-store retail animations, VIC dinners, fashion show trips. Coordinate email marketing campaigns: content creation and database targeting; analyze client engagement through openings, clicks, and unsubscriptions rates. Manage multichannel client communication strategy: e-mail, SMS, physical invites. Design CRM action plans for store teams: templates, timelines and follow-ups. Support CRM optimization: Database management, improving client engagement. Monitor Client Communications budget.

At the Parisian boutique, in support of the team during the holiday season: Manage customer flow with sales staff via internal client experience tools. Advising clients on the fashion jewelry, silk and smartwatches departments.

Within the Customer Development and CRM team, my responsibilities included: Assisting in the organization and execution of Retail Animations in the U.S. stores: Promoting High Jewelry and Ready-to-Wear métiers. Creating and leading customer experience projects: Hospitality, gifting and in store catering for seasonal celebrations (Christmas, Valentine's Day, etc.). Events analysis and reporting. Budget support: Invoices, contracts, expense tracking, etc.