Lucie Peresson

Carbo is a French Greentech startup helping individuals and businesses measure, reduce, and communicate their carbon footprint.

- Revenue Operations: Optimized and automated processes across Sales, Marketing, Partnerships, and Customer Success using HubSpot and other tools. Deployed key projects (scoring, CRM quality, tracking, nurturing...) and supported teams through internal training and standardized workflows to improve performance and enable data-driven decisions.

- Acquisition & Growth: Managed prospecting and enrichment tools, designed and launched multi-channel outbound campaigns, and structured segmented prospecting lists. Partnered closely with the Sales team to generate qualified leads and drive business growth.

Tool4staffing is a SaaS recruitment software specialized in hard-to-fill positions.

- Acquisition: developed and implemented the lead generation and upsell strategy, inbound and outbound, from campaign selection to execution. Launched 100 multi-channel campaigns / year, generating 50 opportunities / month.

- Content: designed and delivered a weekly newsletter with an open rate over 30%. Ongoing nurturing and A/B testing campaigns.

- Webinar: streamlined the organization of monthly webinar, from content selection to invitations and follow-up. Achieved between 200 and 600 registrations per session, participation rate >50%.

- Management: recruited, trained and coached 10 marketing interns in total and the business development team of 4 people.

- Reporting: conducted data analysis and tracked weekly KPIs, managed the budget.

- Defined the recruitment firm's first acquisition strategy and associated marketing objectives.

- Implemented, managed and tracked this strategy with multi-channel acquisition campaigns and growth processes. Launched 10 campaigns targeting companies and candidates.

- Set up reporting and KPIs to measure growth and adjust strategy accordingly.