Description

Bonjour,

Je me présente, Mael Noubissié, Social media director à votre service. Après 10 années passées dans diverses agences de communication et au contacts de plusieurs secteurs d'activité (alimentaire, bancaire, sport, entertainment ...), je souhaite apporter mon expertise sur vos besoins plus ciblés, qu'il s'agisse de stratégie digitale, éditoriale, de community management, création de contenu ou d'influence, il y a toujours une solution à trouver ensemble pour votre marque.

Il suffit de demander :)

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Publicis Sport
SOCIAL MEDIA DIRECTOR
CONSEIL & AUDIT
mai 2023 - Aujourd'hui (3 ans et 1 mois)
Paris, France
CLIENT : SOCIETE GENERALE / VISA / TOTAL ENERGIES / SAMSUNG AND MORE..
Daily Job : Define social media strategy an editorial line. Propose creative concepts to match the strategy. Work with creatives, commercials, content creators and community manager to improve our clients performances regarding their objectives in sport industry.
Manage a team of 15 social media managers, from junior to seniors.

Last work : World CUP Rugby 2023, Impulstar, Olympics 2024, AFCON 2024
Area of action : Influence / Activation strategy / Content creation / Social media strategy
stratégie social media Community management Réseaux sociaux Création de contenus Marketing d'influence
BUZZMAN AGENCY
SENIOR SOCIAL MEDIA MANAGER
RÉSEAUX SOCIAUX
novembre 2021 - mai 2023 (1 an et 6 mois)
Paris, France
CLIENT : BOURSORAMA BANQUE
Problem to solve : Changes in Facebook algorithm with difficultiesto target audiences and recruit new clients using social media.
Actions : Built a media strategy based on new objectives : Awareness vs traffic oriented and a content strategy to match our products and select the best platform for each target.
CLIENT : OLD EL PASO
Problem to solve : Lack of presence on social media + difficulties to find a place in the french market.
Actions : Put our media investments on Instagram (where our TexMex audience is) and Tik Tok vs Facebook to seduce a younger target public.
Work closely with influenceurs and content creators to bring into life our brand message. Develop several ideas of activations to bring to into life our brand message.
Results : +2000 followers on Tik Tok, +35k likes on content.
Réseaux sociaux Stratégie de communication influence Community management Marketing de contenu
PUBLICIS CONSEIL
SENIOR ACTIVATION STRATEGIST
CONSEIL & AUDIT
juillet 2016 - novembre 2021 (5 ans et 4 mois)
Paris, France
CLIENT : BNP PARIBAS
Problem to solve : How to help entrepreneurs to think about us at the beginning of their journey, not just to raise money.
Solution : We realized the problem entrepreneurs have with banks is much more about the agencies (a stressful place ...) when you are just at the beginning of your project.
Actions : Launched a concept of an ENTREPRENEUR TOUR, no more agencies, but a bus which travel accross cities (with experts and lawyers inside...) to meet directly Doers where they are, outside for a freer conversation.

Problem to solve : How to highlight BNP Paribas partnerships with cinema
Actions : Worked on the creation of an entire program for a community of cinema lovers (social media, website and content) that reward their engagement.

Problem to solve : How to renew the relationship between BNP Paribas and GEN Z.
Actions : Use our partnership with Ornikar to create an experience that helps teenagers to get their driving license by training directly in Instagram stories + develop a range of videos with influencers to raise awareness on teenagers.
Resultats : +300K Reach, +12% engagement rate, +1200 users
Réseaux sociaux Stratégie de communication Branding activation digitale Planning stratégique

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Master 2 DIGITAL & BRAND STRATEGY
sup de pub
2014
Planning stratégique, analyse de marque, communication de marque, connaissance de la cible, recherche d'insights, créer des marques fortes.
LICENCE EVENTS & CORPORATE MARKETING
Sup de pub
2011
Communication évènementielle, street marketing, relations presses et publiques, communication interne et corporate

Consultez la formation qu'a suivie Mael

Consultant Marketing

Mael Noubissié

Social media Director

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