Description

With over 20 years of international experience in market research and consumer insights, I help brands understand their clients, decode trends, and turn data into actionable recommendations to orientate their marketing strategy.

Having worked with top research agencies and major FMCG brands, I combine analytical expertise with strategic thinking to deliver insights that inspire innovation, communication and drive growth.

Curious and passionate about consumers, markets, advertising and innovation, I adapt methodologies to each project to answer your key marketing and business questions.

I notably have a strong expertise in international Brand Health Trackers, advertising efficiency (pre or post-tests on different media), innovation (concepts, products and pack tests) but I also love to handle more adhoc projects.

Don't hesitate to reach out to me if you want to know some more!

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Espagnol
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

La Rochelle (jusqu’à 50 km), Paris (jusqu’à 50 km)

FREELANCE
CONSUMER INSIGHT MANAGER
CONSEIL & AUDIT
janvier 2017 - Aujourd'hui (9 ans et 5 mois)
La Rochelle, France
Clients: Kantar ; Ipsos ; Harris Interactive ; Techni‘Sens
Brand Health tracker, innovation & copy tests for Lactalis, Nespresso, L'Oréal, Seb, Orange…
Strategic planning on Pet Food for DDB Spain and Affinity (Ultima brand) to nourish innovation & communication
Groupe Bel
STRATEGIC INSIGHT MANAGER
AGROALIMENTAIRE
juillet 2023 - décembre 2024 (1 an et 5 mois)
La Rochelle, France
Strategic partner of GoGo squeeZ & Pom’Potes Global team in consumers & markets understanding to accompany the brand growth & identify opportunities. Working closely with Marketing, Innovation, Global & Local teams, and strategic agencies
Kantar
DATA & INSIGHT MANAGER
CONSEIL & AUDIT
avril 2019 - juillet 2023 (4 ans et 3 mois)
Gentilly, France
Brand Health Trackers for Lactalis, Materne, Pom'Potes, Nestlé, Nespresso, Lea Nature...
Yearly budget: +1M€