À propos de Maïlys
With over 9 years of experience in business development, marketing strategy, and investment readiness, I specialize in helping companies refine their market positioning, optimize their commercial approach, and prepare for fundraising opportunities.
My expertise spans software, consulting, healthcare, mobility service, energy and distribution, where I have successfully led high-impact projects that drive business growth and investor engagement. I work closely with startups and established companies to provide structured support in investment preparation, market positioning, and strategic business development.
I assist in building the foundation for fundraising efforts, including preparing investment briefs, refining value propositions, and offering guidance on investor engagement. My focus is on developing strong commercial and marketing strategies that enhance visibility, credibility, and long-term success.
I am passionate about creating actionable strategies that deliver measurable results, whether in market entry, investor outreach, or commercial expansion.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Genève (jusqu’à 50 km)
Expériences
- SONIXSales & Marketing Directorjanvier 2022 - janvier 2024 (2 ans)Lausanne, SuisseContext:Sonix is developing a communication software dedicated to professional gamers.Missions: * Management of marketing and sales team (5 employees)
- Development of investment brief
- Market study on VoIP software
- Market positioning
- Product definition with roadmap of features releases
- Project management
- Brand awareness and communication, community management set-up
Achievements:- Product defined and tested in alpha mode
- Personas and Customer journey definition
- Managed several projects around marketing campaigns, software releases, partnerships developments and investment briefs
- BUBBLEFLYCo-founder & Chief Operating Officermars 2021 - décembre 2021 (9 mois)Genève, SuisseContext:Bubblefly is a start-up created in 2021 whose ambition is to provide safe, rapid, silent and eco-friendly mobility solutions above our waterways, by:1. Developing and manufacturing innovative flying boats, high speed and hydrogen powered.2. Providing mobility services in cities next to shorelines, lakes, rivers or other interior watercourses.Missions:
- General management of the company
- Preparation of a fundraising of 45M €
- Market study on operator of mobility on watercourses
- Market positioning and product definition
- Sales development
- Institutional communication, brand communication, community management
- Media management
Achievements:- Preparation of investment brief and leading meeting with potential investors
- Definition of an offer of service dedicated to private companies such as luxury hotels and restaurants and an offer of co-ownership dedicated to individuals
- Landed sponsorship contract with a luxury watch manufacturer of 2M CHF
- Landed contracts with: Club 55 (restaurant), Peninsula hotels (Hong-Kong and Istanbul), Public mega project in Middle East (confidential), and 1 individual in Geneva
- Meeting with Emmanuel Macron (French President), French Ambassador in Saudi Arabia, French Ambassador in Geneva, Prince Albert II of Monaco, Prefects and mayors in France…
- SEABUBBLESHead of Sales & Marketingaoût 2020 - février 2021 (6 mois)Annecy, FranceContext:SeaBubbles is a company that manufactures electric foiling boats powered by hydrogen and dedicated to urban mobility on watercourses.Missions:
- Defining the development strategy, market positioning, offer definition
- Initiate and follow-up of prospects contacts
- Working closely with R&D to give market and client feedback into product design
- Market study on electric boats and hydrogen infrastructures
- Media management
- Institutional communication
Achievements:- Development of sales with cities in France, Switzerland, The Netherlands, Norway, The USA and Middle East
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Formations
- Master of Science in ManagementGrenoble Graduate School of BusinessMaster of Science in Management Management and Handicap Certificate
- MARKETING2016