Maïté Verhoeven

Agilité Marketing est une nouvelle plateforme de contenus, et bientôt de formations en ligne qui grandit autour de 3 axes : le marketing agile, le marketing serein et la créativité. Elle s’adresse aux spécialistes du marketing ainsi qu’aux entrepreneurs et dirigeants d’entreprise désireux de pouvoir intégrer l’agilité dans leur organisation, leurs réflexions stratégiques et l’exécution de leurs campagnes.

- Work with managers to advice decision-making and help achieve business goals by building a clear path to future success

- Advice on strategic and marketing plans, brand activation activities, promotional campaigns & omnichannel plans.

- Coach marketing teams in digital transformation, innovation, branding & positioning, team dynamics

- Clients : Pastoo asbl, Astra Zeneca, Le Carrosse du Boulanger, Heel, Abbott EPD, Mithra

- Manage a team of 5 marketeers & member of BELUX management committee.

- Global responsibility for brand management and brand identity for all portfolio

- Manage the marketing integration of a new cosmetic portfolio in women's health since 2020

- Lead the digital transformation of marketing activities

- Drive annual marketing plans definition including prelaunch/launch/retention strategies at POS, digital& DTC levels.

- Collaborate closely with trade sales departement for operational implementation.

- Define & follow-up marketing budget, KPI's and ROI of campaigns

- Coordinate and supervise marketing activities while providing guidance and feedback to brandmanagers and marketing experts