À propos de Margaux
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Italien
Capacité professionnelle complète
Expériences
- Rakuten FranceE-Merchandising & Brand ManagerE-COMMERCEavril 2019 - mai 2024 (5 ans et 1 mois)Paris, FranceSocial Media Management & Influence Marketing- Social Media Management +1 M followers: Facebook (760K), Instagram (290K), X (85K) & TikTok (40K)- Communication strategy development, visual and editorial guidelines- Content creation: visuals and videos- Paid media: management of sponsored campaign (Meta & TikTok)- Influence Marketing: strategy development, creative concept, profile's sourcing, influencer campaign management, KPIs analisis- Budget: management of the communication budget (+1 M per year)- Analysis: monthly reporting on social media and influence activities E-merchandising Management- Project management: definition of the strategy to increase purchases and sales performances- Sales animation: creation of pages and banners to promote sales events (briefing, coordination with other marketing teams, KPIs & monitoring)- Category Management: annual visibility plan to highlight key trends and products- Analytics: campaign analysis and AB Testing to identify best practices- PO: project development & pages redesign to improve our performances
- Groupe Karavel - PromovacancesChef de projet E-merchandisingVOYAGE & TOURISMEfévrier 2017 - mars 2019 (2 ans et 1 mois)Paris, FranceIn charge of managing the e-merchandising for the group Karavel websites- Visibility management of top products and special offers- Management of the digital sales promotion plan- Reporting on the website performances and business operations- Website improvements, competitive intelligence and benchmarking
- The Other Store - The OZE-Store Manager Junior - Sonia RykielLUXEjanvier 2016 - juillet 2016 (6 mois)Paris, FranceSonia Rykiel E-shop Management- Implementation of the digital promotion sales plan for Sonia Rykiel and Sonia By- Product catalog management: online, cross sell, merch, navigation menu- Creative briefing: home page, dropdown menu, banners- Project management: opening of the website in the United States, redesign of the product sheet, store locator- Back office Management (CMS Magento)- Bug management and dispatch to IT teams- Weekly and monthly reporting on the website KPIs
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Formations
- Master 2 Stratégie de Communication Digitale, Réseaux Sociaux et E businessESP Ecole Supérieure de Publicité, Communication et Marketing2016Master 2 Stratégie de Communication Digitale, Réseaux Sociaux et E business
- Master 1 Innovation Marketing et Communication, Étude de la communication et des médiasESP Ecole Supérieure de Publicité, Communication et Marketing2015Master 1 Innovation Marketing et Communication, Étude de la communication et des médias