À propos de Margaux
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Bilingue ou natif
Expériences
- Affinity PetcareSales Development & Trade Marketing Manager - French marketAGROALIMENTAIREmai 2021 - Aujourd'hui (5 ans et 1 mois)Barcelona, Spain• SALES DEVELOPMENT for 4 brands in specialized petfood French market• TRADE MARKETING PLANS definition and execution to meet annual objectives protecting GM• CATEGORY VISION by adapting marketing strategy for France• FIELD FORCE SUPPORT to work on 4P (trade story, materials, etc.)• CATEGORY MANAGEMENT• ANALYSIS (and action plans if needed)
- FerreroBrand Manager Pralines Mexico & CAMAGROALIMENTAIREaoût 2018 - février 2021 (2 ans et 6 mois)Guadalajara, Jalisco, Mexico• MARKETING PLAN with volume/price strategy, marketing activations and innovation.• BRAND POSITIONING• PORTFOLIO MANAGEMENT• MIX MARKETING (4Ps)• 360 ACTIVATION: BTL events, in-store activations, digital and tv plan, OOH• BRAND HEALTH TRACKING• Collaborate with and influence cross-functional teams to deliver brand plans.• Management and development of a marketing trainee.
- FerreroBrand Manager AssistantAGROALIMENTAIREmai 2017 - juillet 2018 (1 an et 2 mois)Guadalajara, Jalisco, Mexico• Management of the Ferrero innovation process• Weekly management of the brands sales tracking• Preparation and presentation of innovation plan for the commercial team.• Development and execution of Mother Day campaign• Digital strategy
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Formations
- Master in Management, Business Administration and Management, GeneralSKEMA BUSINESS SCHOOL2015Master in Management, Business Administration and Management, General
- Marketing and Sales ManagementTecnológico de Monterrey2015Marketing and Sales Management