María Chacón Serrano

As an Art Directress at Horde, I led creative direction and visual development for clients such as Breguet, Ville de Lausanne, DeRham and the Salon du Livre. My work spanned concept creation, brand and campaign design, coordination with production teams and ensuring consistent, high-quality visual execution across print, digital and motion. I guided projects from idea to delivery with a strategic and refined approach.

At Base Design, I worked as a designer contributing to brand strategy, visual identity systems and campaign development for diverse international clients. I supported concept creation, art direction and the execution of refined visual languages across print, digital and motion, collaborating closely with strategists and creative teams to bring strong, coherent brand narratives to life.

At Supero, I worked as a designer for various clients in the cultural sector, creating visual identities, editorial designs, campaign assets and communication materials for exhibitions, festivals and artistic institutions. I contributed conceptual thinking, art direction and refined visual execution adapted to diverse cultural narratives.