Marie-Caroline Dumas

· Establishing and implementing the market positioning of the company & the lead conversion strategy · Digital transformation of the company: revamping of digital content & developing new monitoring tools, launch of online campaigns for leads generation, internal change management · Planning & budgeting of 12 months action plan aligned with the business strategy

Project Management of campaigns addressing the residential, commercial and specialties segments: - working with the agencies and segment leaders in creating the business case, providing the briefing, receiving the proposals and selecting campaign initiatives driving business growth. - managing the selected campaigns including development of campaign architecture, production of collateral, development of media plans, participation to events (coordination with the other members of the team) etc. - overseeing implementation of the campaigns, monitoring results and ongoing refinement of the campaigns - managing and maintaining the projets library: establishing processes for the acquisition, logging, storage and dispersal of approved photo/video for use in communications campaigns - creation and control of budget and delivery against budget