Marie-Fleur Humbert

J'accompagne start-ups et PME dans leur stratégie marketing, de la définition des fondamentaux (identité de marque, cible, positionnement...) à l'implémentation d'un plan d'activation efficace et ROIste. Chaque stratégie est nourrie de votre culture, la cible, votre équipe et le marché, pour un résultat vraiment impactant !

• E-commerce ownership delivering sales with a MER x4 through social & search ads, CRM, PR, influence and partnerships

• Generated and nurtured leads as part of the pre-order campaign for a product launch with increase in sales vs previous launch

• Improved acquisition metrics thanks to new ads strategy and improvement of conversion funnel

• Decreased number of customer service queries and response time thanks to the improvement of the customer journey and the coaching of a newly recruited Customer Success Specialist

• Develops and drives a team of 4 direct reports in charge of e-commerce, international expansion, communications and customer success.

• Defined the first brand strategy & audiences based on insights from in-house ran qualitative research

• Increased brand awareness by reaching 5mio views (FB 3";YT 30") with the brand's first digital campaign and 465k with the first social influencers campaign, leading to unprecedented growth in organic acquisition in the next 5 months.

• Reoriented communications to build brand preference, by defining the strategy for both online and offline channels, and building a dedicated content team (image, copywriting, graphic design)

• Improved brand image online and offline through the renovation of the brand visual identity including renovation of 50+ product packaging (leading to an increase in retail share of shelf and off-take)

• Increased CRM KPIs of turnover (x10), opening (+34%) and clicks (x4) with the implementation of a CRM tool, the marketing automation strategy, mailing best practices and revenue forecasting.

• Developed a team of 4 direct reports in a context of resources limitations, focusing on skills development, performance, decision-making and problem solving.