Marie Gallart

MusicLife (formerly Jarre Technology) designs and develops high-tech products and smart IoT devices.

My mission was to make data-driven decisions, determine product-market fit, evaluate campaign performance and set KPI goals.

Occupying the first Marketing position in a company driven by Engineers and Designers for over 10 years, in a context of protests and Coronavirus in Hong Kong, is an amazing challenge. Resilience and creativity were my key assets during this challenging time, to tackle financial issues and to convince marketing-opposed mindsets.

Key Achievements:

- Brand Awareness: positioning revamping by creating 2 brands from 1, to stay market-consistent while optimizing cost and resources (competition analysis, storytelling, company values, mission and vision)

- Product development : define and implement strategies for 8 products, on 3 niche market (4P’s, roadmap, go-to-market, budget & ROI)

- Manage a team of 6 members and implement agile processes for transversal project management, to ensure product-market alignment

- Lead Generation : +10k followers on Instagram and creation of a website from scratch by my own, generating +57% traffic with 3,3% and 4,7% conversion rate during special days

- Increase x3 content production by reaching 100% validation rate of CEO’s, thanks to diplomatic leadership approach and excellent level of communication with local designers

I was chosen to boost and turn traditional satellite-based products into digital services. In this recently-fast-changing industry, my objective was to make things happen, while maintaining Airbus Group positioning. I tackled Defence market challenges, convinced marketing-opponents, revamped business models and created disruptive go-to-market strategies.

Key Achievements

- Receive congratulations from Exco (Board members ) for “the clearest portfolio strategy ever presented”

- Earn 100% trust from marketing-opponents to engage them in joint projects

- Reach 87% attendees to product launch webinar by breaking Defense industry communication codes

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Analyze market and Define 4Ps, thanks to analytical and problem-solving skills.

Engage customers, technical teams and Head of business units : pedagogy and communication skills were key to implement new services.

Generate leads with innovative communication campaigns illustrating my “Out of the box” thinker mindset.

Establish sales strategy with MVPs and Early Adopters to test services with rigor and proven methodology.

Maritime customers including the French Navy or NATO need Intelligence to optimize their operations. I was in charge of positionning, developing and promoting a disruptive GEOINT digital platform in partnership with key customers. Working with the Agile methodology in a team made of sales, engineers and developers.

Digital Platform development - PaaS-

Ensure that the platform improvements are market pull and no techno push

Work closely with back-end, front end, UX/UX developers

Define workflow while considering Defense market constraints

Develop partnership with Machine Learning suppliers for change detection

Follow AIS tracking data implementation

Product Management:

Define Digital Minimum Viable Products (MVP)

Ensure with stakeholders consistency between customer needs and technical capabilities

Support the Industry Manager to achieve the marketing plan and reach operational objectives

Manage and track marketing budgets

Operational Marketing:

Develop, implement, monitor and evaluate innovative communication strategies

Define the Operational Marketing Plan

Find and manage Communication agencies

Build up and deliver communication campaigns and marketing toolkit

Organize customer events and trade shows worldwid