Marion Ivars

• Creation of the brand identity, value, positioning & Managemnt of the rebranding project in 11 countries

• Definition & implementation of the external and internal communication strategy: materials creation (content, design, prod) & media engagment (flyers, billboard, videos, radios, sales scripts, etc.).

• Promotion and spreading of best practice within the Group in communication and marketing (trainings, toolkits & process).

• Development of press relation and corporate communication: press conferences, interviews, reports, annual reports.

• Management of digital communication: 10 websites and social networks.

Development of a strong marketing culture within the Microcred Group and its subsidiaries to grow significantly the clientele base, to build up loyalty and to offer products which are perfectly adapted to the needs of the existing and future clients. Develop the Marketing strategies. As Head of Operational Marketing, my main responsabilities are to: . Develop and monitor the marketing strategy within the subsidiaries in accordance with Group rules and objectives. . Coordinate the Promotional Marketing & Communication activities in Africa (Nigeria, Ivory Coast, Mali, Senegal, Madagascar, Tunisia, Burkina, Zimbabwe) and China. . Ensure the efficiency of the marketing plans by delivering both expected ROI and brand equity. . Manage & supervise the consistency of the Microcred brand within the Group and the digital vision of all subsidiaries. . Develop, create and launch the Group new Brand Identity. Monitor the Brand transition and change management process by sensitizing the whole stakeholders. . Elaborate, implement and monitor the Digital marketing strategy

As Operational Marketing Manager at Microcred, my main task is to ensure the development and monitoring of the marketing strategy within the subsidiaries in accordance with Group rules and objectives. I'm also responsible for the visual identity & the Brand management at the Group level and the digital vision of all subsidiaries.