À propos de Marlène
Portugais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Expériences
- SamsungResponsable Marketing Digitale - Fidélisation estoreE-COMMERCEmars 2022 - Aujourd'hui (4 ans et 2 mois) Manage loyalty program success European markets through globally integrated, multi-channel digital campaigns with smart segmentations to achieve better loyalty and grow conversions. Lead system functions deployment with estore managers and HQ in South-Korea via project management tracking, improvements requests and VOC on JIRA. Getting customer buy-in for CRM audience targeted campaigns deployments in line with strategy, creation of Email analytics report, country status report. Proposed UX improvement recommendations on dotcom, and app. Loyalty & Retention programs for Samsung.com estore DTC european-wide. Samsung SDS (Samsung Data Systems) is a sister company of Samsung Electronics and its core function is to provide ICT services for Samsung Group Affiliates.
- Villeroy & Boch UKMarketing ManagerARCHITECTURE & URBANISMEaoût 2016 - décembre 2017 (1 an et 5 mois)Londres, Royaume-Uni
- SolarcenturyChef de Produit MarketingENERGIEseptembre 2015 - mars 2016 (7 mois)Londres, Royaume-Uni
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Formations
- MASTER OF INTERNATIONAL BUSINESS - GESTION DE PROJECTS NOUVELLES TECHNOLOGIESUNIVERSITE PARIS-DAUPHINE2009The MIB is a unique horizontal program based on 4 key subjects: International Business Project management New technologies & Digital Corporate oriented COURSES Apprenticeship - Epson Europe Levallois Perret Marketing Division Projecteurs Semester 3 Project Management IS and E-Commerce International Corporate Finance Project Management Accounting Culture et management International Brand Management Strategy & Business Models Lean Management Digital Marketing Intercultural negotiation Semester 4 Change Management Field Trip : Doing Business in Asia Organizational Behavior & Ethics Innovation Methods Cross Cutting Projects Consulting Methods International Law