Maxime Donnet

For all business units: Tank Gas, Bottled Gas, Solar & Wood Pellets. Analytics Monthly update of business dashboards (datastudio & salesforce) User behavior analysis (Google analytics & contentsquare) SEM Campaign management and optimization (personalization of ad groups, improvement of ad semantics) Update of the Butagaz.fr website Writing of editorial content especially for the blog Digital audit Observation, analysis and recommendations on a problem of loss of leads from the website Implementation of a digital action plan and Quick wins to be put in place to counter this loss Projects management Creation and follow-up of JIRA tickets with the agency Study and analysis of GDPR solution Conception of the tagging plan for the new site (Universal Analytics + GA 4)

The National Guard is made up of volunteer women and men who decide, in parallel with their civilian lives, to commit themselves to the operational reserve in order to protect the French. I am a reservist in the 92nd Infantry Regiment of Clermont-Ferrand. During these periods and training sessions, I obtained the following skills and carried out the following assignments: Training in shooting, combat, engineering, radio, orientation, survival, teamwork. Mission Sentinelle (Vigipirate), Regiment watch, New Recruit Training, Maintenance of law and order

SEO Implementation of an optimization strategy for editorial content (meta tags, internal networking, user experience) to improve search engine referencing Audit of site performance and optimization via Quick wins SEA Benchmarking of relevant players to support the brand's launch in a ROI approach Creation and monitoring of Google Ads campaigns for the launch of LAO Analytics Extraction, study and analysis of data from the site lao-care.com to draw conclusions about user experience Follow-up of goal conversions Implementation of tags and A/B test